Description: Disney’s “WandaVision” is so powerful and popular, it appeared to take down the company’s streaming service on Friday. Source: CNBC.com Date: Feb 20, 2021 Link: https://www.cnbc.com/2021/02/19/disney-plus-goes-down-wandavision-episode-7-premiere.html Questions for discussion: Do you think Disney marketing is correct to build a brand based on this franchise? How else can Disney extend the brand into other products… Read more »
Posts Categorized: Services Marketing
In global historic first, ecommerce in China will account for more than 50% of retail sales
Description: This year, China will take a step in its digital transformation that once may have seemed almost unthinkable. We forecast that 52.1% of the country’s retail sales will come from ecommerce in 2021, up from 44.8% a year prior. That means that for the first time anywhere, a majority of retail sales for an… Read more »
SPOS #762 – Judy Samuelson On The Six New Rules of Business
Description: Here it is: Six Pixels of Separation – Episode #762 – Host: Mitch Joel. Judy Samuelson is founder and executive director of the Aspen Institute Business and Society Program and a vice president at the Aspen Institute. Judy led a ten-year campaign to disrupt Milton Friedman‘s narrative about profit-maximization to successfully challenge conventional thinking in board rooms and classrooms about the… Read more »
Shopify’s payment option ‘Shop Pay’ to be added to Facebook, Instagram
Description: First time feature will be available outside Shopify’s platform Source: FinancialPost.com – video report Date: Feb 09, 2021 Link: https://financialpost.com/technology/shopify-shop-pay-facebook-instagram Questions for discussion: How does this decision enhance the growth of the Shopify brand? How significant do think the connection to social media sites like Facebook is for Shopify’s growth?
Apple Is the World’s Most Admired Company for the 14th Year in a Row. Facebook Isn’t Even on the List
Description: It doesn’t take long to damage your reputation. Just ask Facebook. Source: INC.com Date: Feb 08, 2021 Link: https://www.inc.com/jason-aten/apple-is-worlds-most-admired-company-for-14th-year-in-a-row-facebook-isnt-even-on-list.html Questions for discussion: What does the article suggest contributes to a company’s admiration or its absence? How does this information affect marketing? How should investors weigh this information?
Walmart acquires Thunder ad tech as it preps self-serve display portal
Description: Walmart is continuing an ambitious expansion of its media network as it looks to transform Walmart Connect into a “top ten advertising platform,” as the company terms it. Netting smaller advertisers into the fold will be an important part of the retailer’s strategy, mirroring a path rivals from Amazon to Facebook have taken in… Read more »
Food delivery orders in Canada increased substantially amid the pandemic
Description: Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators. Source: eMarketer.com… Read more »
Here’s what really happens to the items you return online
Description: You open up the box. For whatever reason, you don’t like it. So, you send it back…for free. No questions asked. The retailer pays for the shipping costs and already is losing money. Immediately the hourglass of profit turns. Each grain of sand, a few cents dropping from the original price of that air fryer. Source: CNN.com – video… Read more »
Amazon CEO Jeff Bezos is stepping down — here’s why Amazon stock isn’t crashing
Description: Amazon (AMZN) founder and CEO Jeff Bezos is a once in a generation inventor that has fundamentally changed how humans buy stuff and interact with the internet. Source: Yahoo.Finance.com Date: Feb 03, 2021 Link: https://ca.finance.yahoo.com/news/amazon-ceo-jeff-bezos-is-stepping-down-heres-why-amazon-stock-isnt-crashing-230652383.html Questions for discussion: From a managerial point of view, explain why Amazon stock is basically unaffected by the news… Read more »
Facebook Reports Best Ad Quarter In Two Years, Says Apple Now Among Its ‘Biggest Competitors’
Description: Despite a 9% decrease in the supply of its advertising impressions, Facebook delivered its best ad revenue quarter in more than two years, thanks to strong demand from premium advertisers and a surge in its average ad prices (+35%). Total ad revenues rose 31% over the fourth quarter of 2019, its strongest gains since… Read more »
Applied Marketing, 2e
Canadian Edition
