How Instagram, Discord, and other social media platforms balance teen attention with parents’ concerns

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Last week, Instagram announced Quiet mode, which lets users pause notifications to “set boundaries.” The app prompts teens to enable Quiet mode at night. In the same week, Discord bought Gas, adding the teen compliment-giving app into the messaging platform’s fold. Source: Insiderintelligence.com/eMarketer Date: Jan 23, 2023 Link: https://www.insiderintelligence.com/content/instagram-discord-social-media-platforms-balance-teen-attention-parents-concerns?utm_source=email&utm_medium=email&utm_campaign=eDaily%201.23.2023&utm_id=eDaily%201.23.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29 Questions for discussion: How are these… Read more »

Manage Your Customer Portfolio for Maximum Lifetime Value

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: How converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs. Source: Sloan/MIT.edu Date: Sep 13, 2022 Link: https://sloanreview.mit.edu/article/manage-your-customer-portfolio-for-maximum-lifetime-value/ Questions for discussion: Summarize the key ideas and organization of this model. In general, what do you think about the value of applying this model?

KFC Canada unveils winterized outdoor basketball court

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: KFC Canada’s newest activation doesn’t let the weather stop basketball fans from getting some court time in and points to the ongoing relevance of outdoor experiential marketing, even in the winter. Source: MarketingDive.com Date: Jan 26, 2023 Link: https://www.marketingdive.com/news/kfc-winter-basketball-court-sports-marketing/641289/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-26%20Marketing%20Dive%20Newsletter%20%5Bissue:47581%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think about this promotion? What marketing goals do you… Read more »

Law Professor Urges FTC To Regulate Ad-Tech

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing.

Description: Many online ad practices are “unfair, deceptive, and privacy-invasive,” Brooklyn Law School professor Jonathan Askin says in a petition filed this month with the Federal Trade Commission. Source: MediaPost.com Date: Jan 19, 2023 Link: https://www.mediapost.com/publications/article/381747/law-professor-urges-ftc-to-regulate-ad-tech.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129023&hashid=xIhhTnG4Qdmubrqstxmgaw Questions for discussion: What is the goal of the petition? Do you think it is justified and regulations should be adopted?… Read more »

Why Florida Makes $20M A Year From Gatorade

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: The Gatorade shower is a post-game ritual seen from the Sandlot to the Super Bowl. Celebrations aside, Gatorade is the most popular sports drink in the world, bringing in billions of dollars every year to its parent company, PepsiCo. But Pepsi doesn’t get to keep every dollar. Over the last few years, Pepsi has… Read more »

Nest smart thermostat co-founder is back with a new device for the home, focused on food

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Relationship Marketing, Supply Chain.

Description: Matt Rogers has always liked to look at areas that are overlooked. Before he left Apple to start smart device company Nest Labs in 2010, for instance, no one thought twice about their home thermostat and took its technology for granted. Nest’s smart thermostat, which allows users to control their home’s heating from an app on their… Read more »

How the secret $40 billion food fraud market works

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: The food in your kitchen cabinets may not be what it seems. Fraudsters motivated by economic gain secretly infiltrate the global food market through a variety of means, including counterfeits, dilutions, substitution and mislabeling, according to the Global Food Safety Initiative. This not only adds to your food bill, but can put your health… Read more »

Manage Your Customer Portfolio for Maximum Lifetime Value

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: How converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs. Source: Sloan/MIT.edu Date: Sep 13, 2022 Link: https://sloanreview.mit.edu/article/manage-your-customer-portfolio-for-maximum-lifetime-value/ Questions for discussion: Summarize the key ideas and organizational structure of this model. In general, what do you think about the value of usiing this model?

Zellers stores set to open inside 25 The Bay locations across Canada

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: More than two dozen The Bay locations across Canada will soon be home to Zellers stores, as the retailer has announced more details of its plan to resurrect the defunct discount brand both online and in physical stores. Source: CBC.ca Date: Jan 18, 2023 Link: https://www.cbc.ca/news/business/zellers-the-bay-1.6717622 Questions for discussion: Why do you think the… Read more »

3 Lessons From Elon Musk’s Sabotage Of Tesla

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding.

Description: Know your customers’ needs, track your rivals, and choose a clear strategy. Source: INC.com Date: Jan 19, 2023 Link: https://www.inc.com/peter-cohan/3-lessons-from-elon-musks-sabotage-of-tesla.html Questions for discussion: What are the key criticisms and strategic advice that is presented to the company? Do you agree with this line of thinking? What would you advise?