Description: While AI innovations have the potential to turn Big Tech upside down, it’s more likely we’ll see a race between existing champions over which suite of tools will become commonplace for marketers. Here are five charts showing the state of generative AI. Source: InsiderIntelligence.com/eMarketing.com Date: Apr 11, 2023 Link: https://www.insiderintelligence.com/content/5-charts-showing-how-chatgpt-generative-ai-will-change-marketing?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%204.11.2023&utm_id=eDaily%204.11.2023&utm_term=eMarketer%20Daily&utm_content=eDaily%204.11.2023 Questions for discussion: How… Read more »
Posts Categorized: Consumer/Buyer Behavior
Lamborghini CEO says orders for hybrid Revuelto show ‘incredible’ demand from wealthy car-buyers
Description: Lamborghini’s quick sellout of its new $600,000 hybrid supercar is proof that wealthy car buyers are still spending, according to the CEO. Lamborghini already has a waiting list and two years worth of orders for the Revuelto, its first ever plug-in hybrid that was launched last month, CEO Stephan Winkelmann told CNBC. The orders… Read more »
Beer prices are bubbling up from more than taxes
Description: Breweries are now passing inflationary pressures onto consumers Source: CBC.ca – video report Date: Apr 05, 2023 Link: https://www.cbc.ca/news/business/beer-prices-taxes-inflation-1.6805166 Questions for discussion: Summarize what is happening in the beer industry and how companies are responding to price pressure. What would advise the industry do about pricing?
AI Roundup: Guessing passwords, conjuring images out of peoples’ minds, and… writing fortune cookies?
Description: No mere human can keep up with the torrent of intriguing/terrifying daily AI news, but we’ll try anyway — at least until we’re rendered obsolete by the machines.. AI can probably crack your password — and faster than you think Source: TheHustle.co Date: Apr 05, 2023 Link: https://thehustle.co/ai-roundup-guessing-passwords-conjuring-images-out-of-peoples-minds-and-writing-fortune-cookies/ Questions for discussion: What are the… Read more »
“Psychological Ghetto Tax”: The Poor Pay More to Avoid Discrimination
Description: A recent Journal of Marketing Research article by Jorge Jacob, Yan Vietes, Rafael Goldszmidt, and Eduardo B. Andrade explored how anticipation of socioeconomic-status (SES)-based discrimination affects the price sensitivity of poor, but not rich, consumers. Although low-SES consumers tend to be more price-sensitive—and for good reason—results from five studies reveal that low-SES (vs. high-SES) consumers are willing to… Read more »
Bombay Sapphire readies world’s largest AI art event
Description: Bombay Sapphire and director Baz Luhrmann have teamed for “Saw This, Made This,” an art installation experience that combines user-generated art and paintings made by an AI-powered robot, according to a press release. Source: MarketingDive.com Date: Apr 03, 2023 Link: https://www.marketingdive.com/news/bombay-sapphire-ai-art-robot-baz-luhrmann/646634/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-04-03%20Marketing%20Dive%20Newsletter%20%5Bissue:49290%5D&utm_term=Marketing%20Dive Questions for discussion: What are the intended associations with the brand that marketers are… Read more »
Grocery chains boost profits by charging different prices for the same stuff
Description: A report out on Tuesday from the Agri-food Analytics Lab at Dalhousie University in Halifax says many Canadians are hoping a grocery code of conduct will protect them from soaring food bills that they see as profiteering and “price gouging.” Source: CBC.ca – video report Date: Apr 05, 2023 Link: https://www.cbc.ca/news/business/price-discrimination-column-don-pittis-1.6799620 Questions for discussion: Summarize what the report says about… Read more »
The Challenge of Keeping an Audience Engaged: How Language Shapes Attention
Description: Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences? And how does the content (i.e., the language used) shape whether audiences stay engaged? In a new Journal of Marketing study, we address these questions with a multi-method investigation. By utilizing natural language processing… Read more »
Microsoft assures publishers as ads ramp up in AI-powered Bing
Description: Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer CMO Yusuf Mehdi. Source: MarketingDive.com Date: Mar 30, 2023 Link: https://www.marketingdive.com/news/microsoft-publishers-bing-chat-AI-search-advertising/646421/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-30%20Marketing%20Dive%20Newsletter%20%5Bissue:49211%5D&utm_term=Marketing%20Dive Questions for discussion: What is Microsoft planning to do in order to grow advertising revenues and increase… Read more »
Toronto Star owner calls on Canadian companies to spend 20% of ad budget on local media
Description: The publisher of the Toronto Star is calling on Canadian companies to dedicate at least 20 per cent of their advertising budgets to local media. Jordan Bitove made the request Thursday at a Canadian Club luncheon in Toronto, where he said convincing local companies to dedicate their ad spending within Canada is crucial because tech giants who link to articles published by his… Read more »
Applied Marketing, 2e
Canadian Edition
