Making 600 Billion Decisions With AI: Expedia Group’s Rathi Murthy

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Rathi Murthy has always been passionate about technology roles that allow her to drive business transformation and improve customer experience. In her current role as CTO and president of Product & Technology for Expedia Group, she’s able to do both. One of her key goals is to enhance and unify the end-user experience across… Read more »

5 charts showing how ChatGPT and generative AI will change marketing

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: While AI innovations have the potential to turn Big Tech upside down, it’s more likely we’ll see a race between existing champions over which suite of tools will become commonplace for marketers. Here are five charts showing the state of generative AI. Source: InsiderIntelligence.com/eMarketing.com Date: Apr 11, 2023 Link: https://www.insiderintelligence.com/content/5-charts-showing-how-chatgpt-generative-ai-will-change-marketing?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%204.11.2023&utm_id=eDaily%204.11.2023&utm_term=eMarketer%20Daily&utm_content=eDaily%204.11.2023 Questions for discussion: How… Read more »

Lamborghini CEO says orders for hybrid Revuelto show ‘incredible’ demand from wealthy car-buyers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: Lamborghini’s quick sellout of its new $600,000 hybrid supercar is proof that wealthy car buyers are still spending, according to the CEO. Lamborghini already has a waiting list and two years worth of orders for the Revuelto, its first ever plug-in hybrid that was launched last month, CEO Stephan Winkelmann told CNBC. The orders… Read more »

Beer prices are bubbling up from more than taxes

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Breweries are now passing inflationary pressures onto consumers Source: CBC.ca – video report Date: Apr 05, 2023 Link: https://www.cbc.ca/news/business/beer-prices-taxes-inflation-1.6805166 Questions for discussion: Summarize what is happening in the beer industry and how companies are responding to price pressure. What would advise the industry do about pricing?

AI Roundup: Guessing passwords, conjuring images out of peoples’ minds, and… writing fortune cookies?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: No mere human can keep up with the torrent of intriguing/terrifying daily AI news, but we’ll try anyway — at least until we’re rendered obsolete by the machines.. AI can probably crack your password — and faster than you think Source: TheHustle.co Date: Apr 05, 2023 Link: https://thehustle.co/ai-roundup-guessing-passwords-conjuring-images-out-of-peoples-minds-and-writing-fortune-cookies/ Questions for discussion: What are the… Read more »

Walmart chases higher profits powered by warehouse robots and automated claws

Posted by & filed under Innovation, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: BROOKSVILLE, Fla. — At first glance, this warehouse looks like many: Forklifts unload pallets from the back of dozens of tractor-trailers. Canned soup, soda and cleaning supplies whiz by on conveyer belts. Store-bound merchandise gets sorted by department and store aisle before getting stacked high like an elaborate game of Tetris. The difference? Tasks… Read more »

“Psychological Ghetto Tax”: The Poor Pay More to Avoid Discrimination

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Relationship Marketing, Retail Marketing.

Description: A recent Journal of Marketing Research article by Jorge Jacob, Yan Vietes, Rafael Goldszmidt, and Eduardo B. Andrade explored how anticipation of socioeconomic-status (SES)-based discrimination affects the price sensitivity of poor, but not rich, consumers. Although low-SES consumers tend to be more price-sensitive—and for good reason—results from five studies reveal that low-SES (vs. high-SES) consumers are willing to… Read more »

Amazon’s advertising surge brings opportunities for publishers

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: In 2022, Google and Meta’s share of digital advertising revenue in the US fell below 50% for the first time in years. This decline was largely due to the rise of Amazon, which captured over 11% of all digital ad purchases. Source: Whatsnewinpublishing.com Date: Apr 04, 2023 Link: https://whatsnewinpublishing.com/amazons-advertising-surge-brings-opportunities-for-publishers/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: How is Amazon’s platform unique… Read more »

Bombay Sapphire readies world’s largest AI art event

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Bombay Sapphire and director Baz Luhrmann have teamed for “Saw This, Made This,” an art installation experience that combines user-generated art and paintings made by an AI-powered robot, according to a press release. Source: MarketingDive.com Date: Apr 03, 2023 Link: https://www.marketingdive.com/news/bombay-sapphire-ai-art-robot-baz-luhrmann/646634/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-04-03%20Marketing%20Dive%20Newsletter%20%5Bissue:49290%5D&utm_term=Marketing%20Dive Questions for discussion: What are the intended associations with the brand that marketers are… Read more »