Description: Walmart is continuing an ambitious expansion of its media network as it looks to transform Walmart Connect into a “top ten advertising platform,” as the company terms it. Netting smaller advertisers into the fold will be an important part of the retailer’s strategy, mirroring a path rivals from Amazon to Facebook have taken in growing into digital advertising titans.
Date: Feb 04, 2021
Questions for discussion:
- What is Walmart attempting to do by acquiring this technology?
- Why is this so important for future online growth?