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Description: Walmart is continuing an ambitious expansion of its media network as it looks to transform Walmart Connect into a “top ten advertising platform,” as the company terms it. Netting smaller advertisers into the fold will be an important part of the retailer’s strategy, mirroring a path rivals from Amazon to Facebook have taken in growing into digital advertising titans.

Source: MarketingDive.com

Date: Feb 04, 2021

Link: https://www.marketingdive.com/news/walmart-acquires-thunder-ad-tech-as-it-preps-self-serve-display-portal/594538/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-02-04%20Marketing%20Dive%20Newsletter%20%5Bissue:32274%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What is Walmart attempting to do by acquiring this technology?
  • Why is this so important for future online growth?