Description: Yahoo Finance’s Dan Roberts joined Yahoo FInance Live to break down why Disney may be testing the limits of ‘franchise fatigue’ in the coming years as the entertainment company puts numerous new series on-tap. Source: Yahoo.Finance.com – video report Date: Dec 28, 2020 Link: https://ca.finance.yahoo.com/video/why-disney-may-test-limits-203349456.html Questions for discussion: What does the report say is… Read more »
Posts Categorized: Services Marketing
TikTok’s corporate focus on Latin America is paying off
Description: It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any world region. Source: eMarketer.com Date: Dec 31, 2020 Link: https://www.emarketer.com/content/tiktoks-corporate-focus-on-latin-america-paying-off?ecid=NL1001 Questions for discussion: How does social media… Read more »
Spotify made huge investments in podcasts — here’s how it plans to make them pay off
Description: Since 2019, Spotify has spent hundreds of millions of dollars investing in podcasts. Now it needs to show investors that bet will pay off. Source: CNBC.com – video report Date: Dec 19, 2020 Link: https://www.cnbc.com/2020/12/19/how-spotify-plans-to-make-money-from-podcasts.html Questions for discussion: Summarize how the podcasts will be handled as a revenue generator. Do you think this program makes sense… Read more »
The Year on TikTok: Top 100
Description: Celebrating the community and videos that brought joy across America in 2020 Source: TikTok.com Date: Dec 02, 2020 Link: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100 Questions for discussion: Based on a review of the top videos, how would you describe the firm and the target audience? How would you use the site to promote an idea or cause you… Read more »
U.S., States Poised to Sue Facebook for Monopoly Abuse
Description: Facebook Inc. will soon be hit by federal and state antitrust lawsuits accusing the social media giant of abusing its dominance and thwarting competition, according to three people familiar with the matter. Source: Bloomberg.com Date: Dec 07, 2020 Link: https://www.bloomberg.com/news/articles/2020-12-07/u-s-states-poised-to-sue-facebook-for-monopoly-abuse?srnd=markets-vp Questions for discussion: What does the report say about why FB is a target of… Read more »
About 150 Cadillac dealers take GM buyouts rather than invest in EVs
Description: DETROIT – About 150 General Motors dealers have accepted buyouts and will stop selling Cadillacs as the Detroit automaker pivots the luxury brand to lead its all-electric vehicle efforts, a person familiar with the details confirmed to CNBC. Source: CNBC.com – video report Date: Dec 05, 2020 Link: https://www.cnbc.com/2020/12/04/about-150-cadillac-dealers-take-gm-buyouts-rather-than-invest-in-evs.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain why some dealerships… Read more »
Twitch and TikTok Help Breakthrough Artists to Bypass Big Music
Description: With concert venues closed, musical careers must be forged on streaming platforms instead. It’s been an awful year for the majority of artists who make most of their income from gigs and touring. Yet a small but growing number are harnessing the latest tech to break through on Spotify, YouTube and TikTok. Source: Bloomberg.com… Read more »
Taxing Airbnb and Netflix may level the playing field, but it won’t likely change consumer habits
Description: Though Canadians are probably going to have to pay more for U.S. streaming services Source: FinancialPost.com Date: Dec 02, 2020 Link: https://financialpost.com/technology/taxing-airbnb-and-netflix-may-level-the-playing-field-but-it-wont-likely-change-consumer-habits Questions for discussion: What is the expected impact of imposing taxes on these services? How do you think consumers and industry players will react? Why do you suppose government has waited until… Read more »
US telemedicine users will surpass 40 million this year
Description: This year, 41.7 million adults in the US will use telemedicine, representing 98.8% growth from a year prior, according to our latest estimates. Source: eMarketer.com Date: Nov 30, 2020 Link: https://www.emarketer.com/content/us-telemedicine-users-will-surpass-40-million-this-year?ecid=NL1001 Questions for discussion: What does the report say about the growth of telemedicine usage? How can this approach to medical service be better… Read more »
With Less Money In Its Red Kettles, The Salvation Army Rallies To Save The Holidays
Description: The Salvation Army’s bell ringers, a longtime fixture outside malls and stores around the U.S., are a staple holiday tradition. But this year, with the coronavirus pandemic raging and many stores closed, people won’t be hearing as many of those bells ringing. Source: NPR.org Date: Nov 24, 2020 Link: https://www.npr.org/2020/11/24/938095233/with-less-money-in-its-red-kettles-the-salvation-army-rallies-to-save-the-holida Questions for discussion: Summarize… Read more »
Applied Marketing, 2e
Canadian Edition
