No Walks On The Beach As Hilton Focuses On ‘The Stay’

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing, Services Marketing.

Description: More than 20 years ago, a hotel company made a big deal about having a great bed. And the world went: “Duh.” More recently, Hilton, a brand more associated with lodging than any other, launched a campaign focused on, yes, “The Stay.” So it might be time for another “Duh.” Source: MediaPost.com Date: Sep 14,… Read more »

Burger King unveils $400 million plan to revive U.S. sales with investments in renovations and advertising

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing, Supply Chain.

Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales. Source: CNBC.com Date: Sep 09, 2022 Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html Questions for discussion: Summarize the highlights for the future. What do you think… Read more »

Healthcare advertisers hit the reset button

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Metrics/Analytics, Services Marketing.

Description: Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets. Source: InsiderIntelligence.com Date: Aug 29 , 2022 Link: https://www.insiderintelligence.com/content/healthcare-advertisers-hit-reset-button?ecid=NL1001&utm_campaign=eDaily+Weekender+9.4.2022&utm_medium=email&utm_source=Triggermail&utm_term=eMarketer+Daily+Week+in+Review+CORE%2fEMEA Questions for discussion: What does the report say about digital advertising spending by this industry? How should marketers use this information?

Here’s why tall cans dominate the craft beer market

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: The tall can — a.k.a. tallboy or pounder — projects both trendiness and blue-collar appeal, experts say Source: CBC.ca Date: Sep 04, 2022 Link: https://www.cbc.ca/radio/costofliving/craft-beer-tall-cans-1.6570989 Questions for discussion: What does the article say about marketing, consumer behavior and the size of beer cans? What do you think about these views? What should marketers do… Read more »

How electric vehicle manufacturing could shrink the Midwestern job market

Posted by & filed under Innovation, Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: The race to build electric vehicles in the U.S. is heating up as fresh rounds of investment come out of Washington. Workers at the former heart of the auto industry fear being left behind. Source: CNBC.com – video report Date: Sep 04, 2022 Link: https://www.cnbc.com/2022/09/04/ev-manufacturing-may-shrink-us-midwest-auto-parts-trade.html Questions for discussion: What is happening to the industry as the… Read more »

How Barnes & Noble Went From Villain to Hero

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: After years on the decline, Barnes & Noble’s sales are up, its costs are down — and the same people who for decades saw the superchain as a supervillain are celebrating its success. Source: NYTimes.com Date: April 15, 2022 Link: https://www.nytimes.com/2022/04/15/arts/barnes-noble-bookstores.html Questions for discussion: What has happened to the bookselling business and to Barnes… Read more »

Health systems invest in robots to abate nursing shortage—but privacy concerns are still an issue

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Services Marketing.

Description: Service robot startup Diligent Robotics scored $30 million in a Series B raise. Cedars-Sinai Medical Center was among investors. The startup has raised $50 million to date. Source: eMarketer.com Date: Apr 13, 2022 Link: https://www.emarketer.com/content/health-systems-invest-robots-abate-nursing-shortage-but-privacy-concerns-still-issue Questions for discussion: What does the report say about the use of robots in health services and human acceptance? As a marketer in sales, how… Read more »

Amazon’s IMDb TV changes its name to Freevee

Posted by & filed under Consumer/Buyer Behavior, Innovation, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: Bye-bye, IMDb TV. The Amazon-backed free ad-supported streaming service will now be called, drum roll please, Freevee. Yes, Freevee. Source: Yahoo.Finance.com Date: Apr 13, 2022 Link: https://ca.finance.yahoo.com/news/amazons-imdb-tv-changes-name-152117904.html Questions for discussion: What do you think about Amazon’s branding effort so far? Do you think the familiarity with Prime is on par with IMDb TV? Do… Read more »

Elon Musk offers to buy Twitter for $43 billion, so it can be ‘transformed as private company’

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Services Marketing.

Description: Elon Musk offered to buy Twitter for $54.20 a share, saying the social media company needs to be transformed privately, a little over a week after first revealing a 9.2% stake in the company. Musk’s offer values Twitter at about $43 billion. Source: CNBC.com – video report Date: Apr 14, 2022 Link: https://www.cnbc.com/2022/04/14/elon-musk-offers-to-buy-twitter-for-54point20-a-share-saying-it-needs-to-be-transformed-as-private-company.html Questions for discussion:… Read more »

How Amazon plans to fix its massive returns problem

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Services Marketing, Supply Chain.

Description: Amazon is handling a rapidly growing number of returns that are causing a massive problem for the e-commerce giant and the planet. A National Retail Federation survey found a record $761 billion of merchandise was returned to retailers in 2021. That amount surpasses what the U.S. spent on national defence in 2021, which was $741 billion. Source: CNBC.com… Read more »