Making 600 Billion Decisions With AI: Expedia Group’s Rathi Murthy

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Rathi Murthy has always been passionate about technology roles that allow her to drive business transformation and improve customer experience. In her current role as CTO and president of Product & Technology for Expedia Group, she’s able to do both. One of her key goals is to enhance and unify the end-user experience across… Read more »

Walmart chases higher profits powered by warehouse robots and automated claws

Posted by & filed under Innovation, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: BROOKSVILLE, Fla. — At first glance, this warehouse looks like many: Forklifts unload pallets from the back of dozens of tractor-trailers. Canned soup, soda and cleaning supplies whiz by on conveyer belts. Store-bound merchandise gets sorted by department and store aisle before getting stacked high like an elaborate game of Tetris. The difference? Tasks… Read more »

Amazon’s advertising surge brings opportunities for publishers

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: In 2022, Google and Meta’s share of digital advertising revenue in the US fell below 50% for the first time in years. This decline was largely due to the rise of Amazon, which captured over 11% of all digital ad purchases. Source: Whatsnewinpublishing.com Date: Apr 04, 2023 Link: https://whatsnewinpublishing.com/amazons-advertising-surge-brings-opportunities-for-publishers/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: How is Amazon’s platform unique… Read more »

Microsoft assures publishers as ads ramp up in AI-powered Bing

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Services Marketing.

Description: Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer CMO Yusuf Mehdi. Source: MarketingDive.com Date: Mar 30, 2023 Link: https://www.marketingdive.com/news/microsoft-publishers-bing-chat-AI-search-advertising/646421/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-30%20Marketing%20Dive%20Newsletter%20%5Bissue:49211%5D&utm_term=Marketing%20Dive Questions for discussion: What is Microsoft planning to do in order to grow advertising revenues and increase… Read more »

Toronto Star owner calls on Canadian companies to spend 20% of ad budget on local media

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing.

Description: The publisher of the Toronto Star is calling on Canadian companies to dedicate at least 20 per cent of their advertising budgets to local media. Jordan Bitove made the request Thursday at a Canadian Club luncheon in Toronto, where he said convincing local companies to dedicate their ad spending within Canada is crucial because tech giants who link to articles published by his… Read more »

Your Next Landlord Could Be 100 Random People

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Services Marketing.

Description: Startups are buying properties and wooing first-time real estate investors to buy shares. The model could have real repercussions for renters. Source: Wired.com Date: Mar 30, 2023 Link: https://www.wired.com/story/arrived-fractional-investment-real-estate/?_hsmi=252508126&_hsenc=p2ANqtz-_6BxRUZp1vSN_Bh9FIR75GdG5FKWsByHxbC_DJZDAZmwMgmVCH8bsPs5FGOfillRcF-m8PKY-jKUpm8wARM0PD-Glm5NW2HTIr6kMQs_1UcPfQ4tE Questions for discussion: Summarize the pros and cons of this sort of business model, as described in the article. What is the impact on rentals,… Read more »

What Does the Banking Crisis Mean for Startups and Small Business Owners?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Author, CPA and business owner Gene Marks break down everything entrepreneurs need to know about the impact of the SVB collapse. Source: Entrepreneur.com – video report Date: Mar 20, 2023 Link: https://www.entrepreneur.com/business-news/what-does-the-banking-crisis-mean-for-small-business-owners/447997 Questions for discussion: What does Gene Marks have to say about the banking crisis? How should small businesses be dealing with the… Read more »

Real Cars, Virtual Worlds – The Future Of Car Shopping Moves To The Metaverse (With A Dash Of ChatGPT)

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: In the tech industry, the evolution of shopping from traditional e-commerce experiences (think Amazon and Shopify) to immersive 3D virtual showrooms (hello, virtual worlds and the metaverse!) has long been anticipated. Source: SixPixels.com – podcast Date: Mar 14, 2023 Link: https://www.sixpixels.com/articles/archives/real-cars-virtual-worlds-the-future-of-car-shopping-moves-to-the-metaverse-with-a-dash-of-chatgpt/ Questions for discussion: Describe this latest shopping experience concept. Do you think it will be readily… Read more »

Netflix: Investors ‘too pessimistic’ about paid account sharing, analyst says

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Pricing, Product Brands and Branding, Services Marketing.

Description: Jason Helfstein, Oppenheimer & Co Managing Director – Head of Internet Research, joins Yahoo Finance Live to talk about Netflix’s password-sharing crackdown and the outlook for the company’s stock. Source: Yahoo.Finance.com – video report Date: Mar 14, 2023 Link: https://ca.finance.yahoo.com/video/netflix-investors-too-pessimistic-paid-204758846.html?contentType=VIDEO Questions for discussion: Why does Jason Helfstein think Netflix will succeed with its tier… Read more »

A Colorado Ski Area With No Lift Lines? This One Has No Lifts at All.

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Relationship Marketing, Services Marketing.

Description: At Bluebird Backcountry, you can feel the thrill of making fresh tracks without the constant fear of avalanches. And you can bring your dog. Source: NYTimes.com Date: Mar 10, 2023 Link: https://www.nytimes.com/2023/03/10/travel/colorado-backcountry-skiing.html Questions for discussion: Summarize the approach taken to explore the concept and then establish the alternative ski experience? How is this a… Read more »