Description: OTTAWA – Canada’s main airlines are suspending service to popular sun destinations while travellers returning from abroad will quarantine in a designated hotel as they await results of a COVID-19 test administered at the airport, Prime Minister Justin Trudeau announced Friday. Source: BNNBloomberg.com – video report Date: Jan 29, 2021 Link: https://www.bnnbloomberg.ca/feds-halt-sun-destination-flights-impose-new-travel-quarantines-1.1556033 Questions for discussion:… Read more »
Posts Categorized: Services Marketing
When will travel (advertising) recover, do social platforms look too similar, and what will happen to WhatsApp?
Description: eMarketer senior analyst at Insider Intelligence Jasmine Enberg discusses when travel (and travel advertising) will recover and some good and not-so-good examples of how travel advertisers are running campaigns. She then talks about whether Twitter can make a space for healthy conversations, our expectations for WhatsApp, and the significance of social platforms ending the… Read more »
SPOS #759 – Scott Devine On Building A Thriving Online Business (No Gimmicks)
Description: Here it is: Six Pixels of Separation – Episode #759 – Host: Mitch Joel. If we have learned anything during this pandemic, it is this: the brands that are either purely digital or the ones with a strong digital component felt much less pain. Look no further than the value of a company like Amazon or the incredible… Read more »
Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
Description: The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by advertising dollars fell to its all-time low, according to the latest edition of PQ Media’s annual Global Consumer Media Usage Forecast. Source: MediaPost.com Date: Jan 20, 2021 Link:… Read more »
Lisa McLeod On Selling With Noble Purpose – This Week’s Six Pixels of Separation Podcast
Description: She has an incredible work ethic. That was one (of the many) takeaway from this episode. Lisa McLeod is a strategy consultant, executive coach, and keynote speaker who has worked with some of the coolest companies on the planet. Lisa is the author of five books, including the global bestseller, Selling With Noble Purpose – How to… Read more »
How Miami Mayor Francis Suarez is luring tech players from Silicon Valley and New York
Description: Suarez’s schedule and phone have blown up since he accidentally launched a Twitter campaign to make Miami the latest innovation hub in early December, when someone on the app suggested bringing Silicon Valley to the Sunshine State. His “How can I help?” response generated 2.3 million organic impressions alone, he says. Source: CNBC.com – video report… Read more »
Social platforms are starting to resemble each other
Description: What does that mean for marketers? Source: eMarketer.com Date: Jan 05, 2021 Link: https://www.emarketer.com/content/social-platforms-are-starting-resemble-each-other?ecid=NL1001 Questions for discussion: Why do you think social platforms resemble each other so much? Is this a surprise? How would you expect this trend to play out over the next few years? What would you advise marketers at one of… Read more »
Electric car sales jump to record 54% market share in Norway in 2020 but Tesla loses top spot
Description: Electric car sales jumped to a record 54% of all new-vehicle sales in Norway last year, but Tesla’s Model 3 lost its place as the country’s bestselling vehicle despite a late surge. It is the first time a country has recorded more sales of electric cars than those powered by petrol, diesel and hybrid… Read more »
A Canadian ‘Buy Local’ Effort Fights Amazon on Its Own Turf
Description: A website called Not Amazon was created to drive sales to more than 4,000 independent stores in four cities. The initiative aims to keep expanding. Source: NYTimes.com Date: Jan 02, 2021 Link: https://www.nytimes.com/2021/01/02/business/not-amazon-canada.html Questions for discussion: Explain the branding strategy of “Not Amazon”? How is it beyond “buy local” branding? Who do you think… Read more »
It’s no surprise that Amazon, Berkshire, JPM health venture Haven is disbanding: Experts
Description: The news that Haven, the joint health-care venture between Amazon (AMZN), Berkshire Hathaway (BRK-A, BRK-B) and JPMorgan (JPM), will disband next month came as no surprise to many health care experts. Source: Yahoo.Finance.com – video report Date: Jan 04, 2021 Link: https://ca.finance.yahoo.com/news/its-no-surprise-that-amazon-berkshire-jpm-health-venture-haven-is-disbanding-experts-213818212.html Questions for discussion: Why did Haven fail to disrupt the health care industry? How significant… Read more »
Applied Marketing, 2e
Canadian Edition
