Description: Movers+Shakers mined dating show tropes to turn one of the skincare brand’s products into the “bombshell” of “Hydro House.” Source: MarketingDive.com Date: Feb 03, 2023 Link: https://www.marketingdive.com/news/neutrogena-hydro-house-tiktok-movers-shakers-campaign-trail/641901/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2002-04-2023&utm_term=Marketing%20Dive%20Weekender Questions for discussion: Summarize the TikTok strategy used by Neutrogena to break through the clutter on social media. What do you think about the strategy and the… Read more »
Posts Categorized: Retail Marketing
Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing
Description: Pay-what-you-want is a pricing mechanism where consumers can decide how much to pay for a product or service. Variations of this idea have been employed widely over the years. Public museums, such as New York’s Metropolitan Museum of Art, have long allowed nominally free entry but with requests for donations at entry and/or exit…. Read more »
Nike Sues Lululemon (Again)
Description: Nike is suing Lululemon in a Manhattan federal court for unspecified damages, accusing the Canadian company of patent infringements in four of Lulu’s athletic shoe models. Source: MarketingDive.com Date: Jan 31, 2023 Link: https://www.mediapost.com/publications/article/382086/nike-sues-lululemon-again.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129129&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What do you believe is behind Nike’s strategy? Do you think Lululemon will do well in this… Read more »
Jobs report shows increase of 517,000 in January, crushing estimates, as unemployment rate hit 53-year low
Description: The employment picture started off 2023 on a stunningly strong note, with nonfarm payrolls posting their biggest gain since July 2022. Source: CNBC.com – video report Date: Feb 03, 2023 Link: https://www.cnbc.com/2023/02/03/jobs-report-january-2023-.html Questions for discussion: Where were the main growth areas for employment? What does this say about how the economy is recovering from… Read more »
Zellers stores set to open inside 25 The Bay locations across Canada
Description: More than two dozen The Bay locations across Canada will soon be home to Zellers stores, as the retailer has announced more details of its plan to resurrect the defunct discount brand both online and in physical stores. Source: CBC.ca Date: Jan 18, 2023 Link: https://www.cbc.ca/news/business/zellers-the-bay-1.6717622 Questions for discussion: Why do you think the… Read more »
Third Party Cookies Are Over. These New Strategies Help Brands Win Over Customers
Description: Marketing your business successfully in 2023 requires diversification of your targeting tactics. Source: INC.com Date: Jan 10, 2023 Link: https://www.inc.com/rebecca-deczynski/third-party-cookies-over-new-strategies-help-brands-win-customers.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Jan%2010,%202023&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGJP8pCx8nDFeOa37e-INjVHIGPGQdS3UdwC_JNz7NF8DXiO0QF1oL9KVrbaXxl4BwNORROghKmlidhSBC-CM3_OXpSB31_16tSTCogMFI Questions for discussion: Summarize the suggested strategies presented in this report. Do you agree with these arguments? What else would you advise?
Bed Bath & Beyond shares plummet after company warns of potential bankruptcy
Description: Bed Bath & Beyond warned Thursday it’s running out of cash and is considering bankruptcy. Source: CNBC.com – video report Date: Jan 05, 2023 Link: https://www.cnbc.com/2023/01/05/bed-bath-beyond-shares-plummet-as-company-warns-of-deeper-financial-troubles.html?qsearchterm=bed%20 Questions for discussion: What is the current situation facing management? Is there a marketing solution to restarting this brand? What would you advise the company do in the short… Read more »
Shopify’s (SHOP) Commerce Components to Attract Merchants
Description: Shopify SHOP recently announced the launch of its new solution — Commerce Components — which is a composable stack for enterprise retail. The solution will allow retailers to integrate the components of Shopify with their systems. Source: Yahoo.Finance.com Date: Jan 04, 2023 Link: https://ca.finance.yahoo.com/news/shopifys-shop-commerce-components-attract-150303128.html Questions for discussion: What are the marketing related developments recently announced… Read more »
Apple postpones development of self-driving EV to 2026
Description: Yahoo Finance tech editor Dan Howley explains why Apple is pushing back its self-driving EV until 2026, along with the company loosening its App Store pricing rules. Source: Yahoo.Finance.com – video report Date: Dec 06, 2022 Link: https://ca.finance.yahoo.com/video/apple-postpones-development-self-driving-203909709.html?contentType=VIDEO Questions for discussion: How do you think the product development issues facing Apple’s self-driving vehicles will… Read more »
Lululemon drops most since 2020 on inventory, profit woes
Description: Lululemon Athletica Inc. shares fell the most since the start of the pandemic after lower-than-expected profitability raised concerns about a pileup of inventory and the yogawear maker’s full-year sales forecast disappointed Wall Street. Source: BNNBloomberg.ca – video report Date: Dec 09, 2022 Link: https://www.bnnbloomberg.ca/lululemon-drops-most-since-2020-on-inventory-profit-woes-1.1856893 Questions for discussion: According to the report, what are the… Read more »