‘WandaVision’ is so popular it caused Disney+ to crash in the middle of the night

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Disney’s “WandaVision” is so powerful and popular, it appeared to take down the company’s streaming service on Friday.

Source: CNBC.com

Date: Feb 20, 2021

Link: https://www.cnbc.com/2021/02/19/disney-plus-goes-down-wandavision-episode-7-premiere.html

Questions for discussion:

  • Do you think Disney marketing is correct to build a brand based on this franchise?
  • How else can Disney extend the brand into other products and services?