Description: Shares of Hertz Global on Tuesday were up by as much as 13.3% after the car rental company named former Ford CEO Mark Fields as its interim chief executive officer. Source: CNBC.com – video report Date: Oct 05, 2021 Link: https://www.cnbc.com/2021/10/05/hertz-names-ex-ford-ceo-mark-fields-as-interim-ceo.html Questions for discussion: Why did the stock price jump? Do think the firm can recover?… Read more »
Posts Categorized: Services Marketing
In Race for 5G, Alarm and Security Services Get Stuck in the Middle
Description: Covid-19 shutdowns and chip shortages have made it more difficult to upgrade devices and meet a deadline set by AT&T. Source: NYTimes.com Date: Sep 27, 2021 Link: https://www.nytimes.com/2021/09/24/technology/att-5g-race.html?utm_source=incthismorning Questions for discussion: What does the article say about the supply chain issues facing companies? How should the industry dealk with this issue? Should government be… Read more »
WASTE NOT, WANT NOT
Description: Two Quebec students create composting machine designed to make the process clean and easy. Source: Montrealgazette.com Date: Sep 25, 2021 Link: https://epaper.montrealgazette.com/article/282402697532421 Questions for discussion: What makes this product unique? Who is the target customer group for the unit? Do you think larger units that could handle the content from an apartment building would… Read more »
Subway records strongest August sales in 8 years on tails of brand refresh
Description: Subway is drawing a direct link between the “Eat Fresh Refresh” strategy and a sales boost in the summer period, including its highest weekly average unit volume transactions in eight years. Source: MarketingDrive.com Date: Sep 21, 2021 Link: https://www.marketingdive.com/news/subway-records-strongest-august-sales-in-8-years-on-tails-of-brand-refresh/606898/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-21%20Marketing%20Dive%20Newsletter%20%5Bissue:36831%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize the marketing changes at the firm and the results that have… Read more »
Broadway is back — are high ticket prices, too?
Description: Even after an 18-month pause, the show must go on. Several Broadway productions are reopening this month, a crucial step in New York City’s road to recovery from the COVID-19 pandemic. On Tuesday, the Great White Way welcomed back such fixtures as “Hamilton,” “The Lion King,” “Wicked” and “Chicago.” Source: MarketWatch.com Date: Sep 15,… Read more »
How Amazon’s cloud business generates billions in profit
Description: Every year since at least 2014, more than half of Amazon’s operating profit has come from the online retailer’s cloud division, Amazon Web Services, which provides online services and tools that software developers can stitch together to run websites and applications. Source: CNBC.com – video report Date: Sep 05, 2021 Link: https://www.cnbc.com/2021/09/05/how-amazon-web-services-makes-money-estimated-margins-by-service.html Questions for discussion: Are… Read more »
Job Training That’s Free Until You’re Hired Is a Blueprint for Biden
Description: Social Finance, a nonprofit, is spreading a model in which training programs get paid if students get hired, not just if they enroll. Source: NYTimes.com Date: Apr 07, 2021 Link: https://www.nytimes.com/2021/04/07/business/job-training-thats-free-until-youre-hired-is-a-blueprint-for-biden.html Questions for discussion: What do you think of this nonprofit business model and Social Finance, in particular? Is this a replacement for traditional… Read more »
Podcasting Is Putting The Sizzle Back In Radio — Er, I Mean Audio — Advertising
Description: Watch for audio advertising to be one of the biggest media rebound stories this year, with an ample assist from podcasting, which will take an even greater share of the audio ad marketplace due to two related factors: the decline of terrestrial radio advertising during the 2020 ad recession, and a corresponding rise in… Read more »
Cameo lets you hire celebrities to create personalized videos for any occasion — here’s a full breakdown of how the service works
Description: Cameo lets everyday people hire actors, athletes, artists, and celebrities of all types to create personalized video messages for any occasion. For example, you can hire celebrity chef Alton Brown to give a personal pep talk to a friend or hire their favorite actor to leave them a video message as a specific movie character…. Read more »
Coursera begins trading at $39 per share, stock pops 18%
Description: Shares of education tech company Coursera opened at $39 apiece in its market debut Wednesday on the New York Stock Exchange. Source: CNBC.com – video report Date: Mar 31, 2021 Link: https://www.cnbc.com/2021/03/31/coursera-ipo-cour-begins-trading-on-the-nyse.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Describe the Coursera business model. Who are the target customers? What are the limits to growth? How should HR managers approach… Read more »
Applied Marketing, 2e
Canadian Edition
