Amazon CEO Jeff Bezos is stepping down — here’s why Amazon stock isn’t crashing

Posted by & filed under Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Amazon (AMZN) founder and CEO Jeff Bezos is a once in a generation inventor that has fundamentally changed how humans buy stuff and interact with the internet.

Source: Yahoo.Finance.com

Date: Feb 03, 2021

Link: https://ca.finance.yahoo.com/news/amazon-ceo-jeff-bezos-is-stepping-down-heres-why-amazon-stock-isnt-crashing-230652383.html

Questions for discussion:

    • From a managerial point of view, explain why Amazon stock is basically unaffected by the news of Jeff Bezos’ decision to step down.
    • From a marketing point of view, where do you think Amazon is headed under Andy Jassy’s leadership?