Posted by & filed under Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Amazon (AMZN) founder and CEO Jeff Bezos is a once in a generation inventor that has fundamentally changed how humans buy stuff and interact with the internet.


Date: Feb 03, 2021


Questions for discussion:

    • From a managerial point of view, explain why Amazon stock is basically unaffected by the news of Jeff Bezos’ decision to step down.
    • From a marketing point of view, where do you think Amazon is headed under Andy Jassy’s leadership?