Patagonia founder to give apparel company to trust, direct profits toward climate crisis fight

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Yvon Chouinard, the billionaire founder of outdoor apparel brand Patagonia, said on Wednesday he is giving away the company to a trust that will use its profit to fight the climate crisis. Source: CBC.ca Date: Sep 15, 2022 Link: https://www.cbc.ca/news/business/patagonia-founder-trust-climate-crisis-1.6583492 Questions for discussion: What do you think customer reaction will be to the decision?… Read more »

1 in 5 home sellers are now dropping their asking price as the housing market cools

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Description: Home sellers are getting nervous, as the once-hot housing market cools fast. One in 5 sellers in August dropped their asking price, according to Realtor.com. A year ago that share was just 11%. Source: CNBC.com – video report Date: Sep 02, 2022 Link: https://www.cnbc.com/2022/09/02/more-home-sellers-drop-their-asking-price-as-the-housing-market-cools.html Questions for discussion: What does the report say about how… Read more »

Burger King unveils $400 million plan to revive U.S. sales with investments in renovations and advertising

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing, Services Marketing, Supply Chain.

Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales. Source: CNBC.com Date: Sep 09, 2022 Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html Questions for discussion: Summarize the highlights for the future. What do you think… Read more »

Why the Housing Market Is Not in Recession

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Description: Wharton real estate professor Fernando Ferreira doesn’t believe the U.S. housing market has entered a recession. Source: https://knowledge.wharton.upenn.edu Date: Sep 06, 2022 Link: https://knowledge.wharton.upenn.edu/article/why-the-housing-market-is-not-in-recession/ Questions for discussion: What does the article say is happening in the real estate industry? Why is this industry so important to understanding the economy? How are business decisions affected by changes… Read more »

1 in 5 home sellers are now dropping their asking price as the housing market cools

Posted by & filed under Metrics/Analytics, Pricing, Supply Chain.

Description: Home sellers are getting nervous, as the once-hot housing market cools fast. One in 5 sellers in August dropped their asking price, according to Realtor.com. A year ago that share was just 11%. Source: CNBC.com – video report Date: Sep 02, 2022 Link: https://news.yahoo.com/one-five-home-sellers-now-170415151.html Questions for discussion: What does the report say about how… Read more »

How electric vehicle manufacturing could shrink the Midwestern job market

Posted by & filed under Innovation, Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: The race to build electric vehicles in the U.S. is heating up as fresh rounds of investment come out of Washington. Workers at the former heart of the auto industry fear being left behind. Source: CNBC.com – video report Date: Sep 04, 2022 Link: https://www.cnbc.com/2022/09/04/ev-manufacturing-may-shrink-us-midwest-auto-parts-trade.html Questions for discussion: What is happening to the industry as the… Read more »

Can cryptocurrency go mainstream?

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Description: Bitcoin is just one of thousands of digital currencies on the market, that have proven a boon for speculative investors. But what can you actually use crypto for? As of now, not much, says correspondent David Pogue, who looks into the problems cryptocurrency has to overcome if it’s to become ready for prime time…. Read more »

Frito-Lay chips head back to Loblaw, after long and public feud between food giants

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: The two-month saga might have permanently changed the snack landscape at Canada’s grocery giant Source: FinancialPost.com Date: Apr 11, 2022 Link: https://financialpost.com/news/economy/frito-lay-shipments-head-back-to-loblaw-after-long-and-public-feud-between-food-giants Questions for discussion: Do you believe management of Loblaws handled this issue properly? Do you think this was an opportunity missed for smaller suppliers to build a relationship with Loblaws as well… Read more »

How Amazon plans to fix its massive returns problem

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Description: Amazon is handling a rapidly growing number of returns that are causing a massive problem for the e-commerce giant and the planet. A National Retail Federation survey found a record $761 billion of merchandise was returned to retailers in 2021. That amount surpasses what the U.S. spent on national defence in 2021, which was $741 billion. Source: CNBC.com… Read more »

Loblaws bringing Frito-Lay chips back to shelves, ending months-long pricing dispute

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Canadian grocery chain cut off in February after it refused to raise costs Source: Loblaws will start restocking Frito-Lay products on Monday, ending a months-long absence due to a pricing dispute between the companies, CBC News has confirmed. Date: Apr 09, 2022 Link: https://www.cbc.ca/news/business/loblaws-fritolay-1.6414736 Questions for discussion: What do you believe were the driving factors that helped… Read more »