Beer prices are bubbling up from more than taxes

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Breweries are now passing inflationary pressures onto consumers Source: CBC.ca – video report Date: Apr 05, 2023 Link: https://www.cbc.ca/news/business/beer-prices-taxes-inflation-1.6805166 Questions for discussion: Summarize what is happening in the beer industry and how companies are responding to price pressure. What would advise the industry do about pricing?

Walmart chases higher profits powered by warehouse robots and automated claws

Posted by & filed under Innovation, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: BROOKSVILLE, Fla. — At first glance, this warehouse looks like many: Forklifts unload pallets from the back of dozens of tractor-trailers. Canned soup, soda and cleaning supplies whiz by on conveyer belts. Store-bound merchandise gets sorted by department and store aisle before getting stacked high like an elaborate game of Tetris. The difference? Tasks… Read more »

Grocery chains boost profits by charging different prices for the same stuff

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Relationship Marketing, Retail Marketing, Supply Chain.

Description: A report out on Tuesday from the Agri-food Analytics Lab at Dalhousie University in Halifax says many Canadians are hoping a grocery code of conduct will protect them from soaring food bills that they see as profiteering and “price gouging.” Source: CBC.ca – video report Date: Apr 05, 2023 Link: https://www.cbc.ca/news/business/price-discrimination-column-don-pittis-1.6799620 Questions for discussion: Summarize what the report says about… Read more »

How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Supply Chain.

Description: How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business Source: BusinessInsider.com – video report Date: Mar 20, 2023 Link: https://www.youtube.com/watch?v=6qJV34pcOaw Questions for discussion: Summarize the pros and cons of this effort to recycle hotel soap? What are the financial, marketing and managerial implications for the firms… Read more »

Are big grocery chains profiting from inflation? CEOs say no — but the truth is more complex

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Major grocery chain CEOs say profit margins are as thin as ever, even as they’re raking in record profits Source: CBC.ca – video report Date: Mar 11, 2023 Link: https://www.cbc.ca/news/business/grocery-price-analysis-1.6774669 Questions for discussion: What does the report say about food inflation, supply issues and grocery chain profits? How should consumers be expected to respond… Read more »

Allbirds stock plunges after company admits missteps, unveils new strategy

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Footwear retailer Allbirds on Thursday unveiled a broad overhaul of its strategy and an executive shake-up after failing to post year-over-year quarterly sales growth for the first time in its history. Source: CNBC.com – video reports Date: Mar 09, 2023 Link: https://www.cnbc.com/2023/03/09/allbirds-bird-q4-earnings-2022.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain the drop is share value? How much was this due… Read more »

Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn’t seem like something that would completely transform how marketers work within the next few years. Source: hubspot.com – video report Date: Feb 27, 2023 Link: https://blog.hubspot.com/marketing/will-ai-replace-marketing-or-search-engines?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: What does the article say… Read more »

Google blocks news in some Canadian searches, in response to proposed media law

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: A bill under consideration in Canada would require platforms like Google and Meta to negotiate payments with publishers when they link to their content. In response, Google, which opposes the proposed law, is testing blocking news in a small number of searches. Source: niemanlab.org Date: Feb 23, 2023 Link: https://www.niemanlab.org/2023/02/google-blocks-news-in-some-canadian-searches-in-response-to-proposed-media-law/ Questions for discussion: What does the report say… Read more »

Covid’s ‘legacy of weirdness’: Layoffs spread, but some employers can’t hire fast enough

Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Marketing Research, Retail Marketing, Services Marketing, Supply Chain.

Description: Job cuts are rising at some of the biggest U.S. companies, but others are still scrambling to hire workers, the result of wild swings in consumer priorities since the Covid pandemic began three years ago. Source: CNBC.com – video reports Date: Feb 21, 2023 Link: https://www.cnbc.com/2023/02/20/weird-job-market-layoffs-hiring.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Summarize the employment trends and hiring taking place… Read more »

Chick-fil-A will test a cauliflower sandwich in its first plant-based pilot

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Chick-fil-A will test its first plant-based entree: a cauliflower sandwich.The new sandwich closely resembles its famous chicken sandwich, but uses breaded and pressure-cooked cauliflower in place of meat. Source: CNBC.com Date: Feb 09, 2023 Link: https://www.cnbc.com/2023/02/09/chick-fil-a-cauliflower-sandwich.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Do you think this decision is a good one for the firm? How might it… Read more »