Description: Rathi Murthy has always been passionate about technology roles that allow her to drive business transformation and improve customer experience. In her current role as CTO and president of Product & Technology for Expedia Group, she’s able to do both. One of her key goals is to enhance and unify the end-user experience across… Read more »
Posts Categorized: Relationship Marketing
AI Roundup: Guessing passwords, conjuring images out of peoples’ minds, and… writing fortune cookies?
Description: No mere human can keep up with the torrent of intriguing/terrifying daily AI news, but we’ll try anyway — at least until we’re rendered obsolete by the machines.. AI can probably crack your password — and faster than you think Source: TheHustle.co Date: Apr 05, 2023 Link: https://thehustle.co/ai-roundup-guessing-passwords-conjuring-images-out-of-peoples-minds-and-writing-fortune-cookies/ Questions for discussion: What are the… Read more »
Walmart chases higher profits powered by warehouse robots and automated claws
Description: BROOKSVILLE, Fla. — At first glance, this warehouse looks like many: Forklifts unload pallets from the back of dozens of tractor-trailers. Canned soup, soda and cleaning supplies whiz by on conveyer belts. Store-bound merchandise gets sorted by department and store aisle before getting stacked high like an elaborate game of Tetris. The difference? Tasks… Read more »
“Psychological Ghetto Tax”: The Poor Pay More to Avoid Discrimination
Description: A recent Journal of Marketing Research article by Jorge Jacob, Yan Vietes, Rafael Goldszmidt, and Eduardo B. Andrade explored how anticipation of socioeconomic-status (SES)-based discrimination affects the price sensitivity of poor, but not rich, consumers. Although low-SES consumers tend to be more price-sensitive—and for good reason—results from five studies reveal that low-SES (vs. high-SES) consumers are willing to… Read more »
Bombay Sapphire readies world’s largest AI art event
Description: Bombay Sapphire and director Baz Luhrmann have teamed for “Saw This, Made This,” an art installation experience that combines user-generated art and paintings made by an AI-powered robot, according to a press release. Source: MarketingDive.com Date: Apr 03, 2023 Link: https://www.marketingdive.com/news/bombay-sapphire-ai-art-robot-baz-luhrmann/646634/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-04-03%20Marketing%20Dive%20Newsletter%20%5Bissue:49290%5D&utm_term=Marketing%20Dive Questions for discussion: What are the intended associations with the brand that marketers are… Read more »
Grocery chains boost profits by charging different prices for the same stuff
Description: A report out on Tuesday from the Agri-food Analytics Lab at Dalhousie University in Halifax says many Canadians are hoping a grocery code of conduct will protect them from soaring food bills that they see as profiteering and “price gouging.” Source: CBC.ca – video report Date: Apr 05, 2023 Link: https://www.cbc.ca/news/business/price-discrimination-column-don-pittis-1.6799620 Questions for discussion: Summarize what the report says about… Read more »
Doctors are drowning in paperwork. Some companies claim AI can help
Description: When Dereck Paul was training as a doctor at the University of California San Francisco, he couldn’t believe how outdated the hospital’s records-keeping was. The computer systems looked like they’d time-traveled from the 1990s, and many of the medical records were still kept on paper. Source: NPR.org Date: Apr 05, 2023 Link: https://www.npr.org/sections/health-shots/2023/04/05/1167993888/chatgpt-medicine-artificial-intelligence-healthcare Questions… Read more »
Women now dominate the book business. Why there and not other creative industries?
Description: These findings and others come from a new study by Joel Waldfogel, an economist at the University of Minnesota’s Carlson School of Management. Waldfogel crunches the numbers on the book market’s female revolution. And, in a recent interview, the economist helps us think through potential reasons why women trail men in many creative industries, but have… Read more »
Four experts on the ‘laws and loopholes’ of achieving marketing effectiveness
Description: Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the core principles behind marketing effectiveness. Source: MarketingWeek.com Date: Mar 28, 2023 Link: https://www.marketingweek.com/marketing-experts-effectiveness-principles/ Questions for discussion: What is meant by the term “marketing effectiveness”, as… Read more »
Microsoft assures publishers as ads ramp up in AI-powered Bing
Description: Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer CMO Yusuf Mehdi. Source: MarketingDive.com Date: Mar 30, 2023 Link: https://www.marketingdive.com/news/microsoft-publishers-bing-chat-AI-search-advertising/646421/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-30%20Marketing%20Dive%20Newsletter%20%5Bissue:49211%5D&utm_term=Marketing%20Dive Questions for discussion: What is Microsoft planning to do in order to grow advertising revenues and increase… Read more »
Applied Marketing, 2e
Canadian Edition
