Description: Matt Rogers has always liked to look at areas that are overlooked. Before he left Apple to start smart device company Nest Labs in 2010, for instance, no one thought twice about their home thermostat and took its technology for granted. Nest’s smart thermostat, which allows users to control their home’s heating from an app on their… Read more »
Posts Categorized: Relationship Marketing
How the secret $40 billion food fraud market works
Description: The food in your kitchen cabinets may not be what it seems. Fraudsters motivated by economic gain secretly infiltrate the global food market through a variety of means, including counterfeits, dilutions, substitution and mislabeling, according to the Global Food Safety Initiative. This not only adds to your food bill, but can put your health… Read more »
Manage Your Customer Portfolio for Maximum Lifetime Value
Description: How converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs. Source: Sloan/MIT.edu Date: Sep 13, 2022 Link: https://sloanreview.mit.edu/article/manage-your-customer-portfolio-for-maximum-lifetime-value/ Questions for discussion: Summarize the key ideas and organizational structure of this model. In general, what do you think about the value of usiing this model?
Annual Silicon Valley Bank Report Paints Sober Picture For Wine
Description: A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry’s sole BFFs. Those are three main takeaways from a sobering analysis of U.S. wine consumption by the wine division of Silicon Valley Bank (SVB). Source: Mediapost.com Date: Jan 19, 2023 Link: https://www.mediapost.com/publications/article/381730/annual-silicon-valley-bank-report-paints-sober-pic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129003&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for… Read more »
Tesla price cuts a ‘strategic poker move by Musk,’ analyst says
Description: Wedbush Managing Director & Senior Equity Analyst Dan Ives joins Yahoo Finance Live to discuss Tesla price cuts in China, whether Tesla stock is a buying opportunity after a major sell-off, Elon Musk moving more and more operations from California to Texas, and the outlook for EVs and the Tesla Cybertruck. Source: Yahoo.Finance.com –… Read more »
Third Party Cookies Are Over. These New Strategies Help Brands Win Over Customers
Description: Marketing your business successfully in 2023 requires diversification of your targeting tactics. Source: INC.com Date: Jan 10, 2023 Link: https://www.inc.com/rebecca-deczynski/third-party-cookies-over-new-strategies-help-brands-win-customers.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Jan%2010,%202023&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGJP8pCx8nDFeOa37e-INjVHIGPGQdS3UdwC_JNz7NF8DXiO0QF1oL9KVrbaXxl4BwNORROghKmlidhSBC-CM3_OXpSB31_16tSTCogMFI Questions for discussion: Summarize the suggested strategies presented in this report. Do you agree with these arguments? What else would you advise?
Ryan Reynolds reads from AI-generated script in new Mint Mobile ad
Description: A new ad from Ryan Reynolds’ Mint Mobile was partially scripted using the conversational artificial intelligence (AI) model ChatGPT, per details emailed to Marketing Dive. Source: MarketingDive.com – video report Date: Jan 11, 2023 Link: https://www.marketingdive.com/news/ryan-reynolds-ChatGPT-Mint-Mobile-AI-marketing/640160/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-11%20Marketing%20Dive%20Newsletter%20%5Bissue:47223%5D&utm_term=Marketing%20Dive Questions for discussion: Summarize the marketing thinking behind this publicity event. Why is Ryan Reynolds key to this… Read more »
2022 Executive of the Year: Marc Pritchard
Description: There were more than a handful of worthy candidates considered by MediaPost editors for this year’s Executive of the Year honors. Source: MediaPost.com Date: Jan 08, 2023 Link: https://www.mediapost.com/publications/article/380606/2022-executive-of-the-year-marc-pritchard.html?utm_source=newsletter&utm_medium=email&utm_content=comment&utm_campaign=128856 Questions for discussion: What are some marketing insights posed by Marc Pritchard? Do you agree that there is “no average consumer”? Can marketers always follow… Read more »
Mercedes-Benz reimagines iconic nodding dog ornament as virtual character
Description: Mercedes-Benz at CES unveiled a partnership with Superplastic, a Web3-adjacent entertainment brand that creates virtual characters for social media and associated collectibles like toys and apparel, per details shared with Marketing Dive. Source: MarketingDive.com – video report Date: Jan 06, 2023 Link: https://www.marketingdive.com/news/mercedes-benz-CES-Web3-marketing-Superplastic/639832/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-06%20Marketing%20Dive%20Newsletter%20%5Bissue:47117%5D&utm_term=Marketing%20Dive Questions for discussion: What is the conceptual thinking behind this campaign?… Read more »
Shopify’s (SHOP) Commerce Components to Attract Merchants
Description: Shopify SHOP recently announced the launch of its new solution — Commerce Components — which is a composable stack for enterprise retail. The solution will allow retailers to integrate the components of Shopify with their systems. Source: Yahoo.Finance.com Date: Jan 04, 2023 Link: https://ca.finance.yahoo.com/news/shopifys-shop-commerce-components-attract-150303128.html Questions for discussion: What are the marketing related developments recently announced… Read more »
Applied Marketing, 2e
Canadian Edition
