AI Roundup: Guessing passwords, conjuring images out of peoples’ minds, and… writing fortune cookies?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: No mere human can keep up with the torrent of intriguing/terrifying daily AI news, but we’ll try anyway — at least until we’re rendered obsolete by the machines.. AI can probably crack your password — and faster than you think Source: TheHustle.co Date: Apr 05, 2023 Link: https://thehustle.co/ai-roundup-guessing-passwords-conjuring-images-out-of-peoples-minds-and-writing-fortune-cookies/ Questions for discussion: What are the… Read more »

“Psychological Ghetto Tax”: The Poor Pay More to Avoid Discrimination

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Relationship Marketing, Retail Marketing.

Description: A recent Journal of Marketing Research article by Jorge Jacob, Yan Vietes, Rafael Goldszmidt, and Eduardo B. Andrade explored how anticipation of socioeconomic-status (SES)-based discrimination affects the price sensitivity of poor, but not rich, consumers. Although low-SES consumers tend to be more price-sensitive—and for good reason—results from five studies reveal that low-SES (vs. high-SES) consumers are willing to… Read more »

Grocery chains boost profits by charging different prices for the same stuff

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Pricing, Relationship Marketing, Retail Marketing, Supply Chain.

Description: A report out on Tuesday from the Agri-food Analytics Lab at Dalhousie University in Halifax says many Canadians are hoping a grocery code of conduct will protect them from soaring food bills that they see as profiteering and “price gouging.” Source: CBC.ca – video report Date: Apr 05, 2023 Link: https://www.cbc.ca/news/business/price-discrimination-column-don-pittis-1.6799620 Questions for discussion: Summarize what the report says about… Read more »

Four experts on the ‘laws and loopholes’ of achieving marketing effectiveness

Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the core principles behind marketing effectiveness. Source: MarketingWeek.com Date: Mar 28, 2023 Link: https://www.marketingweek.com/marketing-experts-effectiveness-principles/ Questions for discussion: What is meant by the term “marketing effectiveness”, as… Read more »

Toronto Star owner calls on Canadian companies to spend 20% of ad budget on local media

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing.

Description: The publisher of the Toronto Star is calling on Canadian companies to dedicate at least 20 per cent of their advertising budgets to local media. Jordan Bitove made the request Thursday at a Canadian Club luncheon in Toronto, where he said convincing local companies to dedicate their ad spending within Canada is crucial because tech giants who link to articles published by his… Read more »

Your Next Landlord Could Be 100 Random People

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Services Marketing.

Description: Startups are buying properties and wooing first-time real estate investors to buy shares. The model could have real repercussions for renters. Source: Wired.com Date: Mar 30, 2023 Link: https://www.wired.com/story/arrived-fractional-investment-real-estate/?_hsmi=252508126&_hsenc=p2ANqtz-_6BxRUZp1vSN_Bh9FIR75GdG5FKWsByHxbC_DJZDAZmwMgmVCH8bsPs5FGOfillRcF-m8PKY-jKUpm8wARM0PD-Glm5NW2HTIr6kMQs_1UcPfQ4tE Questions for discussion: Summarize the pros and cons of this sort of business model, as described in the article. What is the impact on rentals,… Read more »

Twitter is dying

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy.

Description: It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to both distribute real-time information and make expertise available. Combine these elements with your own critical faculty — to weed out the usual spam and… Read more »

Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Bodyarmor’s largest-ever campaign is a partnership with Jennifer Lopez for Bodyarmor Lyte two months after Carrie Underwood made her debut for the sports drink. Source: MediaPost.com – video report Date: Mar 20, 2023 Link: https://www.mediapost.com/publications/article/383568/bodyarmor-lyte-debuts-jlo-campaign-powerade-mum.html Questions for discussion: What are the risks and benefits of working celebrities into ad campaigns, as illustrated by these… Read more »

How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Supply Chain.

Description: How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business Source: BusinessInsider.com – video report Date: Mar 20, 2023 Link: https://www.youtube.com/watch?v=6qJV34pcOaw Questions for discussion: Summarize the pros and cons of this effort to recycle hotel soap? What are the financial, marketing and managerial implications for the firms… Read more »

Are big grocery chains profiting from inflation? CEOs say no — but the truth is more complex

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Major grocery chain CEOs say profit margins are as thin as ever, even as they’re raking in record profits Source: CBC.ca – video report Date: Mar 11, 2023 Link: https://www.cbc.ca/news/business/grocery-price-analysis-1.6774669 Questions for discussion: What does the report say about food inflation, supply issues and grocery chain profits? How should consumers be expected to respond… Read more »