Making 600 Billion Decisions With AI: Expedia Group’s Rathi Murthy

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Rathi Murthy has always been passionate about technology roles that allow her to drive business transformation and improve customer experience. In her current role as CTO and president of Product & Technology for Expedia Group, she’s able to do both. One of her key goals is to enhance and unify the end-user experience across… Read more »

Lamborghini CEO says orders for hybrid Revuelto show ‘incredible’ demand from wealthy car-buyers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: Lamborghini’s quick sellout of its new $600,000 hybrid supercar is proof that wealthy car buyers are still spending, according to the CEO. Lamborghini already has a waiting list and two years worth of orders for the Revuelto, its first ever plug-in hybrid that was launched last month, CEO Stephan Winkelmann told CNBC. The orders… Read more »

Beer prices are bubbling up from more than taxes

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Breweries are now passing inflationary pressures onto consumers Source: CBC.ca – video report Date: Apr 05, 2023 Link: https://www.cbc.ca/news/business/beer-prices-taxes-inflation-1.6805166 Questions for discussion: Summarize what is happening in the beer industry and how companies are responding to price pressure. What would advise the industry do about pricing?

Amazon’s advertising surge brings opportunities for publishers

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: In 2022, Google and Meta’s share of digital advertising revenue in the US fell below 50% for the first time in years. This decline was largely due to the rise of Amazon, which captured over 11% of all digital ad purchases. Source: Whatsnewinpublishing.com Date: Apr 04, 2023 Link: https://whatsnewinpublishing.com/amazons-advertising-surge-brings-opportunities-for-publishers/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: How is Amazon’s platform unique… Read more »

Bombay Sapphire readies world’s largest AI art event

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Bombay Sapphire and director Baz Luhrmann have teamed for “Saw This, Made This,” an art installation experience that combines user-generated art and paintings made by an AI-powered robot, according to a press release. Source: MarketingDive.com Date: Apr 03, 2023 Link: https://www.marketingdive.com/news/bombay-sapphire-ai-art-robot-baz-luhrmann/646634/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-04-03%20Marketing%20Dive%20Newsletter%20%5Bissue:49290%5D&utm_term=Marketing%20Dive Questions for discussion: What are the intended associations with the brand that marketers are… Read more »

Coke asks consumers to generate art with new AI platform

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Coca-Cola unveiled an artificial intelligence (AI) platform that is the first of its kind to combine OpenAI’s GPT-4 and DALL-E technologies, per a company blog post. “Create Real Magic” was developed through a partnership between OpenAI and Bain & Company. Source: MarketingDive.com – video report Date: Mar 20, 2023 Link: https://www.marketingdive.com/news/coca-cola-coke-generative-ai-marketing-art/645465/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-21%20Marketing%20Dive%20Newsletter%20%5Bissue:48940%5D&utm_term=Marketing%20Dive Questions for discussion: What is… Read more »

Netflix pushes deeper into the $170B gaming industry

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Hey, should I chat up Theo, a tattooed musician, or confident web designer Dakota? That’s a dilemma in “Too Hot to Handle: Love Is a Game,” one of Netflix’s most-played games, downloaded 1m+ times since its December release. Source: https://thehustle.co Date: Mar 21, 2023 Link: https://thehustle.co/03212023-netflix-gaming/ Questions for discussion: What does the report say about the… Read more »

Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Bodyarmor’s largest-ever campaign is a partnership with Jennifer Lopez for Bodyarmor Lyte two months after Carrie Underwood made her debut for the sports drink. Source: MediaPost.com – video report Date: Mar 20, 2023 Link: https://www.mediapost.com/publications/article/383568/bodyarmor-lyte-debuts-jlo-campaign-powerade-mum.html Questions for discussion: What are the risks and benefits of working celebrities into ad campaigns, as illustrated by these… Read more »

Zellers relaunching 12 stores across Canada today — and nostalgia is the door crasher

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: A dozen locations set to open, despite tough outlook for department stores Source: CBC.ca – video report Date: Mar 23, 2023 Link: https://www.cbc.ca/news/business/zellers-launch-day-1.6787089 Questions for discussion: What do you think about this promotional campaign based on nostalgia? What does the report say about the marketing strategies planned by the retailer? Do you think this… Read more »

What Does the Banking Crisis Mean for Startups and Small Business Owners?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Author, CPA and business owner Gene Marks break down everything entrepreneurs need to know about the impact of the SVB collapse. Source: Entrepreneur.com – video report Date: Mar 20, 2023 Link: https://www.entrepreneur.com/business-news/what-does-the-banking-crisis-mean-for-small-business-owners/447997 Questions for discussion: What does Gene Marks have to say about the banking crisis? How should small businesses be dealing with the… Read more »