Flair Airlines expands again with new service to Mexico

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Pricing, Product Brands and Branding, Services Marketing.

Description: Edmonton-based discount carrier Flair Airlines is expanding yet again, this time launching service to Mexico Source: BNNBloomberg.ca – video report Date: Nov 16, 2021 Link: https://www.bnnbloomberg.ca/flair-airlines-expands-again-with-new-service-to-mexico-1.1682530 ​Questions for discussion: Describe the airline using SWOT analysis. What niche is the airline filling? How would you direct marketing activities to optimize resources?

The metaverse is investable — and it’s going to be big, says tech billionaire

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Description: The so-called metaverse has a “big time” investment case, according to Puerto Rican billionaire businessman Orlando Bravo. Source: CNBC.com – video report Date: Nov 15, 2021 Link: https://www.cnbc.com/2021/11/15/orlando-bravo-metaverse-is-investable-and-its-going-to-be-very-big.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What is the metaverse concept? What are some design applications? How should investors regard this emerging field?

Sleep Country’s digital revolution during the pandemic

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Stewart Schaefer, President of Sleep Country Canada, talks to Financial Post’s Larysa Harapyn about the company’s digital revolution during the pandemic. Source: FinancialPost.com – video report Date: Oct 26, 2021 Link: https://www.youtube.com/watch?v=SUKPthnD1hc&t ​Questions for discussion: How has the firm rebounded by way of ecommerce marketing effort? Why is the retail store less important for… Read more »

Air Canada CEO’s difficulty with French turns into PR nightmare

Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing.

Description: Michael Rousseau’s address to the Montreal business community was meant to trumpet Air Canada’s recovery and its crucial role in the Quebec economy. Instead, it became a public relations disaster for the new chief executive officer. Source: BNNBloomberg.com – video report Date: Nov 05, 2021 Link: https://www.bnnbloomberg.ca/air-canada-ceo-s-difficulty-with-french-turns-into-pr-nightmare-1.1676985 Questions for discussion: Summarize the PR problem… Read more »

A&W Targets Math-Challenged Americans

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: In the 1980s, A&W Restaurants tried to compete with McDonald’s Quarter Pounder by offering a bigger 1/3 pound burger at the same price. Unfortunately, Americans aren’t so great at math. Confused consumers wrongly assumed that 1/4 was bigger than 1/3 (because 4 is bigger than 3) and the whole experiment went down in history as… Read more »

Peloton or the gym? More people are choosing both. What that means for the fitness industry

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: Julia Yuryev still hasn’t caved and purchased a Peloton Bike, but the 38-year-old public relations professional is actively considering it. Source: CNBC.com – video report Date: Oct 26, 2021 Link: https://www.cnbc.com/2021/10/26/peloton-or-the-gym-why-decidewhat-this-means-for-fitness-companies.html Questions for discussion: What does the data say about consumer attitudes toward at-home and at-gym participation? What does this mean for the industry? How can… Read more »

Facebook to change name to focus on the metaverse: report

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: According to a report from “The Verge”, Facebook is planning to rebrand the company with a new name to focus on building the metaverse. Source: Yahoo.Finance.com – video report Date: Oct 20, 2021 Link: https://ca.finance.yahoo.com/video/facebook-change-name-focus-metaverse-152549734.html Questions for discussion: What is driving the decision to rebrand Facebook? Do you think this makes sense from a… Read more »

Spotify and Pandora lead US in audio listeners

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Description: Spotify has the most users among digital audio platforms, followed by Pandora, Amazon Music, and Apple Music. Amazon will surpass Pandora in listeners next year. Source: eMarketer.com Date: Oct 12, 2021 Link: https://www.emarketer.com/content/spotify-pandora-lead-us-audio-listeners Questions for discussion: What does the data say about the competitive differences? Why is Spotify leading? What can the competition to in response?

Shopify partners with Spotify to give musicians new options for merchandise sales

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: TORONTO — E-commerce behemoth Shopify Inc. is linking up with streaming giant Spotify in a partnership meant to give musicians more control over their virtual merchandise tables on the music platform. Source: Yahoo.Finance.com Date: Oct 20, 2021 Link: https://ca.finance.yahoo.com/news/shopify-partners-spotify-musicians-options-140422387.html Questions for discussion: Why does this development make sense from a marketing point of view?… Read more »

David Schonthal On Innovation And New Ideas – This Week’s Six Pixels of Separation Podcast

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing.

Description: David Schonthal is a Clinical Professor of Innovation & Entrepreneurship at the Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He also serves as the Faculty Director of Kellogg’s Zell Fellows Program, a selective venture accelerator program designed to help student entrepreneurs. Outside… Read more »