Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: It doesn’t take long to damage your reputation. Just ask Facebook.

Source: INC.com

Date: Feb 08, 2021

Link: https://www.inc.com/jason-aten/apple-is-worlds-most-admired-company-for-14th-year-in-a-row-facebook-isnt-even-on-list.html

Questions for discussion:

  • What does the article suggest contributes to a company‚Äôs admiration or its absence?
  • How does this information affect marketing?
  • How should investors weigh this information?