Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: It doesn’t take long to damage your reputation. Just ask Facebook.


Date: Feb 08, 2021


Questions for discussion:

  • What does the article suggest contributes to a company’s admiration or its absence?
  • How does this information affect marketing?
  • How should investors weigh this information?