Description: Johnson & Johnson (JNJ) is getting lots of help both at home and abroad to get its COVID-19 jab out to the masses. In the U.S., Merck (MRK) stepped up to begin the process this month, while in Europe, Sanofi (SNY) has offered to help fill and finish vials. And in India, J&J has… Read more »
Posts Categorized: Services Marketing
Canadiens vs. Canucks game gets first 5G immersive experience
Description: Bell’s TSN/RDS subscribers will be able to watch the Montreal Canadiens game tonight versus the Vancouver Canucks via the app’s “5G View,” a new service using Bell’s 5G network. The company says fans will get virtually “up close” to the game. Source: Yahoo.Finance.com Date: Mar 19, 2021 Link: https://ca.finance.yahoo.com/news/canadiens-vs-canucks-game-gets-first-5-g-immersive-experience-180730022.html Questions for discussion: Do you… Read more »
The wonderful world of free ad-supported video
Description: On today’s episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam. Source: eMarketer.com – podcast Date: Mar… Read more »
How Ryan Reynolds’ Marketing Agency Keeps Making Viral Hits
Description: Ryan Reynolds’ marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together. Source: Entrepreneur.com Date: Mar 09, 2021 Link: https://www.entrepreneur.com/article/366109?utm_source=newsletter&utm_medium=email Questions for discussion: What does the article say about marketing creativity? What might explain Ryan Reynolds’ success as a marketer and entrepreneur?
Consumers Frustrated With The Online Shopping Experience, Study Finds
Description: Retailers are suffering from an online service gap, according to Relevance Report 2021 Ecommerce, a study from Coveo, conducted by Researchscape. Source: MediaPost.com Date: Mar 06, 2021 Link: https://www.mediapost.com/publications/article/361186/consumers-frustrated-with-the-online-shopping-expe.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121647&hashid=S0v0SEvtS-SjDpBGmLW7Fg Questions for discussion: What does the data say about consumers’ experiences online? What should marketers do about these concerns, in your opinion?
Canadian businesses still worry about survival even as the pandemic’s end draws closer
Description: Half of businesses say they do not know how long they can keep operating at their current level of revenue Source: FinancialPost.com – video report Date: Mar 05, 2021 Link: https://financialpost.com/news/economy/canadian-businesses-still-worry-about-survival-even-as-the-pandemics-end-draws-closer Questions for discussion: What does the report say about managers perceptions of the state of their businesses? What is being done to help?… Read more »
Planes, trains, and automobiles: Travel ad sales to soar in 2021
Description: Following a year when travel turned taboo and staycations became standard, advertisers are begging stir-crazy customers to come fly with them. Dentsu Aegis Network expects worldwide travel and transport ad sales to grow by nearly 30% this year, the highest out of all the industries it tracked, as the promise of vaccination restores consumer confidence—so don’t expect… Read more »
Local news could disappear if Canada doesn’t stand up to tech giants, Winnipeg newspaper publisher says
Description: Federal government expected to unveil legislation in coming months Source: CBC.ca Date: Feb 21, 2021 Link: https://www.cbc.ca/news/canada/manitoba/facebook-google-australia-canada-local-journalism-winnipeg-publisher-1.5922357 Questions for discussion: What does the article say about the news industry at the local level? How can these small local newspaper and radio brands survive, in your opinion? What role, if any, should government play?
Jeremiah Owyang On The Future Of Social Audio – Live From Clubhouse – This Week’s Six Pixels of Separation Podcast
Description: Welcome to our first-ever live podcast recording from Clubhouse (the new social audio app that is all the rage). This conversation was recorded this past Friday (February 19th, 2021). Our conversation this week is with my old friend, Jeremiah Owyang, to discuss the present and future of social audio, Clubhouse, smart audio, podcasting and beyond. Jeremiah is… Read more »
Covid Relief Could Leave Bus Companies Behind
Description: The motorcoach sector has been devastated by the drop in pandemic-era travel, but there’s been little federal aid for this 3,000-company transportation industry. Source: Bloomberg.com Date: Feb 23, 2021 Link: https://www.bloomberg.com/news/articles/2021-02-23/there-s-no-covid-bailout-for-the-bus-industry?srnd=premium Questions for discussion: What does the report say about the state of the motorcoach industry? Do you think the government should do more… Read more »
Applied Marketing, 2e
Canadian Edition
