Description: The food and beverage category is seeing the biggest gains in retail ecommerce sales growth this year as more consumers have gotten comfortable shopping online amid the pandemic. Over the past few months, Kellogg’s has also experienced this digital growth and implemented ongoing efforts to adapt to the rapidly changing retail environment. Source: eMarkerter.com Date: Nov… Read more »
Posts Categorized: Services Marketing
Airlines See Loss Reaching $157 Billion Before Virus Clears
Description: Record airline losses from the coronavirus outbreak will continue to mount next year as anticipated vaccination programs take time to revive travel demand, according to the industry’s main trade group. Source: Bloomberg.com – video report Date: Nov 24, 2020 Link: https://www.bloomberg.com/news/articles/2020-11-24/airlines-see-losses-swelling-to-157-billion-before-virus-clears Questions for discussion: How bad has the airline industry been hit by the… Read more »
Restaurant tech start-up Toast soars to $8 billion valuation seven months after cutting half its staff
Description: Toast, a start-up that sells software to help restaurants with online ordering, has had a rollercoaster of a year managing through the pandemic. Of late, business has been booming, Source: CNBC.com – video report Date: Nov 24, 2020 Link: https://www.cnbc.com/2020/11/23/restaurant-tech-start-up-toast-worth-8-billion-in-employee-share-sale.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain the changing environment facing the firm. Do you think it can sustain… Read more »
People with disabilities are an underserved community with money to spend
Description: People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the Centers for Disease Control and Prevention (CDC), 67 million adults in the US—or 26% of the population—reported living with at least one type of disability. Source: eMarketer.com Date: Nov 20, 2020 Link:… Read more »
Google moves into Venmo and bank territory with checking accounts and updated payment app
Description: Google is moving deeper into consumer finance.The tech giant will let users open bank accounts, pay friends and manage budgets through a new version of its Google Pay app rolling out Wednesday. Source: CNBC.com – video report Date: Nov 18, 2020 Link: https://www.cnbc.com/2020/11/18/google-moves-into-venmo-and-banking-turf-with-checking-account-app.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does this new service mean for Google?… Read more »
SPOS #749 – Lee LeFever On Building A Lifestyle Business
Description: Here it is: Six Pixels of Separation – Episode #749 – Host: Mitch Joel. In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS – the way in which someone would subscribe to a… Read more »
Canada introduces new privacy legislation. Here is what marketers need to know.
Description: Earlier today, a bill to usher in a new Canadian privacy law was introduced. This is the first major attempt to change Canada’s privacy law in decades, and in due course, marketers can expect Canada’s current Personal Information and Electronic Documents Act – PIPEDA – to be replaced. Source: the-cma.org Date: Nov 18, 2020… Read more »
The 3 Rules Every Mobile App Creator Should Follow
Description: Prerna Gupta built viral app AutoRap. She hopes to repeat the music app’s success with her newest project, a TV platform called Hooked Source: INC.com – podcast Date: Nov 12, 2020 Link: https://www.inc.com/alexa-von-tobel/prerna-gupta-tv-platform-hooked.html Questions for discussion: What does Prerna Gupta have to say to marketers? What do you think about her latest platform and… Read more »
Ulta Beauty strikes deal to open hundreds of shops at Target stores
Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country. Source: CNBC.com Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html Questions for discussion: Why is this a good strategy for both firms? How would you suggest they promote the deal to their respective customer bases? How… Read more »
Canadians expected to boost Nintendo’s booming sales
Description: Canadians are expected to boost Nintendo’s (NTDOY) booming sales, as more flock to purchase the family-friendly console, experts say. Source: Yahoo.Finance.com Date: Nov 12, 2020 Link: https://ca.finance.yahoo.com/news/canadians-expected-to-boost-nintendos-booming-sales-projections-144440644.html Questions for discussion: What are the reasons given for Nintendo’s booming sales in Canada? How should Nintendo marketing strategy be orchestrated to take advantage of this trend?
Applied Marketing, 2e
Canadian Edition
