Beer prices are bubbling up from more than taxes

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Breweries are now passing inflationary pressures onto consumers

Source: CBC.ca – video report

Date: Apr 05, 2023

Link: https://www.cbc.ca/news/business/beer-prices-taxes-inflation-1.6805166

Questions for discussion:

  • Summarize what is happening in the beer industry and how companies are responding to price pressure.
  • What would advise the industry do about pricing?