Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Retail Marketing, Services Marketing, Supply Chain.

Description: This year, China will take a step in its digital transformation that once may have seemed almost unthinkable. We forecast that 52.1% of the country’s retail sales will come from ecommerce in 2021, up from 44.8% a year prior. That means that for the first time anywhere, a majority of retail sales for an entire country will transact online.


Date: Feb 10, 2021


Questions for discussion:

  • What does the report say about retail sales in China and the growth in ecommerce in particular?
  • What are the possible reasons for this development?
  • Do you think that this information suggests anything about developments in the U.S. or other markets around the world?