Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: You open up the box. For whatever reason, you don’t like it.  So, you send it back…for free. No questions asked. The retailer pays for the shipping costs and already is losing money. Immediately the hourglass of profit turns. Each grain of sand, a few cents dropping from the original price of that air fryer.

Source: – video report

Date: Jan 30, 2021


Questions for discussion:

  • What happens to returned merchandise that is bought online and what are the financial implications?
  • What responsibility does business have to avoid this marketing supply problem?
  • How can businesses change consumer attitude toward returning merchandise? Should they?