Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Despite a 9% decrease in the supply of its advertising impressions, Facebook delivered its best ad revenue quarter in more than two years, thanks to strong demand from premium advertisers and a surge in its average ad prices (+35%). Total ad revenues rose 31% over the fourth quarter of 2019, its strongest gains since the third quarter of 2018.


Date: Jan 28, 2021


Questions for discussion:

  • Explain why Facebook is doing so well?
  • Why is Apple deemed its biggest competitor?
  • How should Facebook and Apple compete, from a marketing point of view?