Shopify’s payment option ‘Shop Pay’ to be added to Facebook, Instagram

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing, Services Marketing.

Description: First time feature will be available outside Shopify’s platform

Source: FinancialPost.com – video report

Date: Feb 09, 2021

Link: https://financialpost.com/technology/shopify-shop-pay-facebook-instagram

Questions for discussion:

  • How does this decision enhance the growth of the Shopify brand?
  • How significant do think the connection to social media sites like Facebook is for Shopify’s growth?