5 charts showing how ChatGPT and generative AI will change marketing

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: While AI innovations have the potential to turn Big Tech upside down, it’s more likely we’ll see a race between existing champions over which suite of tools will become commonplace for marketers. Here are five charts showing the state of generative AI. Source: InsiderIntelligence.com/eMarketing.com Date: Apr 11, 2023 Link: https://www.insiderintelligence.com/content/5-charts-showing-how-chatgpt-generative-ai-will-change-marketing?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%204.11.2023&utm_id=eDaily%204.11.2023&utm_term=eMarketer%20Daily&utm_content=eDaily%204.11.2023 Questions for discussion: How… Read more »

Lamborghini CEO says orders for hybrid Revuelto show ‘incredible’ demand from wealthy car-buyers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: Lamborghini’s quick sellout of its new $600,000 hybrid supercar is proof that wealthy car buyers are still spending, according to the CEO. Lamborghini already has a waiting list and two years worth of orders for the Revuelto, its first ever plug-in hybrid that was launched last month, CEO Stephan Winkelmann told CNBC. The orders… Read more »

Beer prices are bubbling up from more than taxes

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Breweries are now passing inflationary pressures onto consumers Source: CBC.ca – video report Date: Apr 05, 2023 Link: https://www.cbc.ca/news/business/beer-prices-taxes-inflation-1.6805166 Questions for discussion: Summarize what is happening in the beer industry and how companies are responding to price pressure. What would advise the industry do about pricing?

AI Roundup: Guessing passwords, conjuring images out of peoples’ minds, and… writing fortune cookies?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: No mere human can keep up with the torrent of intriguing/terrifying daily AI news, but we’ll try anyway — at least until we’re rendered obsolete by the machines.. AI can probably crack your password — and faster than you think Source: TheHustle.co Date: Apr 05, 2023 Link: https://thehustle.co/ai-roundup-guessing-passwords-conjuring-images-out-of-peoples-minds-and-writing-fortune-cookies/ Questions for discussion: What are the… Read more »

“Psychological Ghetto Tax”: The Poor Pay More to Avoid Discrimination

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Marketing Strategy, Metrics/Analytics, Pricing, Relationship Marketing, Retail Marketing.

Description: A recent Journal of Marketing Research article by Jorge Jacob, Yan Vietes, Rafael Goldszmidt, and Eduardo B. Andrade explored how anticipation of socioeconomic-status (SES)-based discrimination affects the price sensitivity of poor, but not rich, consumers. Although low-SES consumers tend to be more price-sensitive—and for good reason—results from five studies reveal that low-SES (vs. high-SES) consumers are willing to… Read more »

Amazon’s advertising surge brings opportunities for publishers

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: In 2022, Google and Meta’s share of digital advertising revenue in the US fell below 50% for the first time in years. This decline was largely due to the rise of Amazon, which captured over 11% of all digital ad purchases. Source: Whatsnewinpublishing.com Date: Apr 04, 2023 Link: https://whatsnewinpublishing.com/amazons-advertising-surge-brings-opportunities-for-publishers/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: How is Amazon’s platform unique… Read more »

Four experts on the ‘laws and loopholes’ of achieving marketing effectiveness

Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing.

Description: Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the core principles behind marketing effectiveness. Source: MarketingWeek.com Date: Mar 28, 2023 Link: https://www.marketingweek.com/marketing-experts-effectiveness-principles/ Questions for discussion: What is meant by the term “marketing effectiveness”, as… Read more »

The Challenge of Keeping an Audience Engaged: How Language Shapes Attention

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences? And how does the content (i.e., the language used) shape whether audiences stay engaged? In a new Journal of Marketing study, we address these questions with a multi-method investigation. By utilizing natural language processing… Read more »

Microsoft assures publishers as ads ramp up in AI-powered Bing

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Services Marketing.

Description: Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer CMO Yusuf Mehdi. Source: MarketingDive.com Date: Mar 30, 2023 Link: https://www.marketingdive.com/news/microsoft-publishers-bing-chat-AI-search-advertising/646421/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-30%20Marketing%20Dive%20Newsletter%20%5Bissue:49211%5D&utm_term=Marketing%20Dive Questions for discussion: What is Microsoft planning to do in order to grow advertising revenues and increase… Read more »

Your Next Landlord Could Be 100 Random People

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Services Marketing.

Description: Startups are buying properties and wooing first-time real estate investors to buy shares. The model could have real repercussions for renters. Source: Wired.com Date: Mar 30, 2023 Link: https://www.wired.com/story/arrived-fractional-investment-real-estate/?_hsmi=252508126&_hsenc=p2ANqtz-_6BxRUZp1vSN_Bh9FIR75GdG5FKWsByHxbC_DJZDAZmwMgmVCH8bsPs5FGOfillRcF-m8PKY-jKUpm8wARM0PD-Glm5NW2HTIr6kMQs_1UcPfQ4tE Questions for discussion: Summarize the pros and cons of this sort of business model, as described in the article. What is the impact on rentals,… Read more »