5 charts showing how ChatGPT and generative AI will change marketing

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: While AI innovations have the potential to turn Big Tech upside down, it’s more likely we’ll see a race between existing champions over which suite of tools will become commonplace for marketers. Here are five charts showing the state of generative AI.

Source: InsiderIntelligence.com/eMarketing.com

Date: Apr 11, 2023

Link: https://www.insiderintelligence.com/content/5-charts-showing-how-chatgpt-generative-ai-will-change-marketing?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%204.11.2023&utm_id=eDaily%204.11.2023&utm_term=eMarketer%20Daily&utm_content=eDaily%204.11.2023

Questions for discussion:

  • How will ChatGPT and generative AI change marketing, according to the article?
  • What does each chart say to marketers?
  • What are your thoughts on this research?