Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: While AI innovations have the potential to turn Big Tech upside down, it’s more likely we’ll see a race between existing champions over which suite of tools will become commonplace for marketers. Here are five charts showing the state of generative AI.


Date: Apr 11, 2023


Questions for discussion:

  • How will ChatGPT and generative AI change marketing, according to the article?
  • What does each chart say to marketers?
  • What are your thoughts on this research?