Making 600 Billion Decisions With AI: Expedia Group’s Rathi Murthy

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics, Pricing, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Rathi Murthy has always been passionate about technology roles that allow her to drive business transformation and improve customer experience. In her current role as CTO and president of Product & Technology for Expedia Group, she’s able to do both. One of her key goals is to enhance and unify the end-user experience across… Read more »

5 charts showing how ChatGPT and generative AI will change marketing

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: While AI innovations have the potential to turn Big Tech upside down, it’s more likely we’ll see a race between existing champions over which suite of tools will become commonplace for marketers. Here are five charts showing the state of generative AI. Source: InsiderIntelligence.com/eMarketing.com Date: Apr 11, 2023 Link: https://www.insiderintelligence.com/content/5-charts-showing-how-chatgpt-generative-ai-will-change-marketing?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%204.11.2023&utm_id=eDaily%204.11.2023&utm_term=eMarketer%20Daily&utm_content=eDaily%204.11.2023 Questions for discussion: How… Read more »

Lamborghini CEO says orders for hybrid Revuelto show ‘incredible’ demand from wealthy car-buyers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Pricing, Product Brands and Branding, Retail Marketing.

Description: Lamborghini’s quick sellout of its new $600,000 hybrid supercar is proof that wealthy car buyers are still spending, according to the CEO. Lamborghini already has a waiting list and two years worth of orders for the Revuelto, its first ever plug-in hybrid that was launched last month, CEO Stephan Winkelmann told CNBC. The orders… Read more »

AI Roundup: Guessing passwords, conjuring images out of peoples’ minds, and… writing fortune cookies?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: No mere human can keep up with the torrent of intriguing/terrifying daily AI news, but we’ll try anyway — at least until we’re rendered obsolete by the machines.. AI can probably crack your password — and faster than you think Source: TheHustle.co Date: Apr 05, 2023 Link: https://thehustle.co/ai-roundup-guessing-passwords-conjuring-images-out-of-peoples-minds-and-writing-fortune-cookies/ Questions for discussion: What are the… Read more »

Walmart chases higher profits powered by warehouse robots and automated claws

Posted by & filed under Innovation, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: BROOKSVILLE, Fla. — At first glance, this warehouse looks like many: Forklifts unload pallets from the back of dozens of tractor-trailers. Canned soup, soda and cleaning supplies whiz by on conveyer belts. Store-bound merchandise gets sorted by department and store aisle before getting stacked high like an elaborate game of Tetris. The difference? Tasks… Read more »

Amazon’s advertising surge brings opportunities for publishers

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Services Marketing.

Description: In 2022, Google and Meta’s share of digital advertising revenue in the US fell below 50% for the first time in years. This decline was largely due to the rise of Amazon, which captured over 11% of all digital ad purchases. Source: Whatsnewinpublishing.com Date: Apr 04, 2023 Link: https://whatsnewinpublishing.com/amazons-advertising-surge-brings-opportunities-for-publishers/?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: How is Amazon’s platform unique… Read more »

Bombay Sapphire readies world’s largest AI art event

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Bombay Sapphire and director Baz Luhrmann have teamed for “Saw This, Made This,” an art installation experience that combines user-generated art and paintings made by an AI-powered robot, according to a press release. Source: MarketingDive.com Date: Apr 03, 2023 Link: https://www.marketingdive.com/news/bombay-sapphire-ai-art-robot-baz-luhrmann/646634/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-04-03%20Marketing%20Dive%20Newsletter%20%5Bissue:49290%5D&utm_term=Marketing%20Dive Questions for discussion: What are the intended associations with the brand that marketers are… Read more »

Doctors are drowning in paperwork. Some companies claim AI can help

Posted by & filed under Innovation, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: When Dereck Paul was training as a doctor at the University of California San Francisco, he couldn’t believe how outdated the hospital’s records-keeping was. The computer systems looked like they’d time-traveled from the 1990s, and many of the medical records were still kept on paper. Source: NPR.org Date: Apr 05, 2023 Link: https://www.npr.org/sections/health-shots/2023/04/05/1167993888/chatgpt-medicine-artificial-intelligence-healthcare Questions… Read more »

The Challenge of Keeping an Audience Engaged: How Language Shapes Attention

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences? And how does the content (i.e., the language used) shape whether audiences stay engaged? In a new Journal of Marketing study, we address these questions with a multi-method investigation. By utilizing natural language processing… Read more »

Microsoft assures publishers as ads ramp up in AI-powered Bing

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Relationship Marketing, Services Marketing.

Description: Microsoft is experimenting with new ways of sharing advertising revenue with publishers through its artificial intelligence-powered Bing Chat, according to a blog post by vice president and consumer CMO Yusuf Mehdi. Source: MarketingDive.com Date: Mar 30, 2023 Link: https://www.marketingdive.com/news/microsoft-publishers-bing-chat-AI-search-advertising/646421/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-30%20Marketing%20Dive%20Newsletter%20%5Bissue:49211%5D&utm_term=Marketing%20Dive Questions for discussion: What is Microsoft planning to do in order to grow advertising revenues and increase… Read more »