Posted by & filed under Integrated Marketing Communications (IMC), Marketing Strategy, Services Marketing.

Description: Here it is: Six Pixels of Separation – Episode #762 – Host: Mitch Joel. Judy Samuelson is founder and executive director of the Aspen Institute Business and Society Program and a vice president at the Aspen Institute. Judy led a ten-year campaign to disrupt Milton Friedman‘s narrative about profit-maximization to successfully challenge conventional thinking in board rooms and classrooms about the purpose of the corporation. She produced the Aspen Principles of Long-Term Value Creation to challenge short-termism in business and capital markets, and is promoting a set of principles designed to disrupt the status quo in boardrooms about the design of CEO pay. Judy’s career spans working in the California State Legislature, banking in New York’s garment center, and directing the Ford Foundation‘s exploration of impact investing – the Office of Program-Related Investments. Judy writes regularly for Quartz at Work. She is a Rockefeller Foundation Bellagio Fellow and a director of the Financial Health Network. Her new book is called, The Six New Rules of Business – Creating Real Value in a Changing World. Enjoy the conversation…

Source: SixPixels.com – podcast

Date: Feb 15, 2021

Link: https://www.sixpixels.com/podcast/archives/spos-762-judy-samuelson-on-the-six-new-rules-of-business/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+SixPixelsOfSeparation+%28Six+Pixels+of+Separation+-+Mitch+Joel%29

Questions for discussion:

  • Summarize and comment on the six new rules.
  • Do you think there is general support for this corporate orientation and way of thinking?
  • How would this shift affect marketing and investments?