Description: Lamborghini’s quick sellout of its new $600,000 hybrid supercar is proof that wealthy car buyers are still spending, according to the CEO. Lamborghini already has a waiting list and two years worth of orders for the Revuelto, its first ever plug-in hybrid that was launched last month, CEO Stephan Winkelmann told CNBC. The orders come despite the global turmoil in financial markets and banking systems in recent months.
Source: CNBC.com – video report
Date: Apr 11, 2023
Questions for discussion:
- Who is the target market for these vehicles and why is there such high demand?
- What does this report say to marketers about products in this category?