Description: Lamborghini’s quick sellout of its new $600,000 hybrid supercar is proof that wealthy car buyers are still spending, according to the CEO. Lamborghini already has a waiting list and two years worth of orders for the Revuelto, its first ever plug-in hybrid that was launched last month, CEO Stephan Winkelmann told CNBC. The orders come despite the global turmoil in financial markets and banking systems in recent months.

Source: CNBC.com – video report

Date: Apr 11, 2023

Link: https://www.cnbc.com/2023/04/11/lamborghini-ceo-revuelto-orders.html

Questions for discussion:

• Who is the target market for these vehicles and why is there such high demand?
• What does this report say to marketers about products in this category?