Description: Why Americans hate shopping for cars at dealerships. Source: CNBC.com – video report Date: Sep 02, 2020 Link: https://www.cnbc.com/video/2020/09/03/why-americans-hate-car-shopping-at-dealerships-.html Questions for discussion: What does the report say about the attitude consumers have towards buying cars? Why do you suppose this is the case? How can dealers mitigate the negative attitudes held by consumers? Are… Read more »
Posts Categorized: Innovation
Why canned wine sales are crushing it this year
Description: While some wine drinkers are still stuck on the screw top versus cork debate, others have moved on and are unapologetically drinking Cabernet and Riesling out of cans. Turns out, convenience and size are both selling points for oenophiles, and as crazy as it sounds, canned wine actually tastes pretty good these days too. Source:… Read more »
Jamie Siminoff Didn’t Let His ‘Shark Tank’ Failure Stop Him From Building a Billion-Dollar Business With a Big Mission
Description: Here’s why he thinks success is a little bit like playing the lottery. Source: Entrepreneur.com – video report Date: Apr 09, 2020 Link: https://www.entrepreneur.com/video/345406 Questions for discussion: What does Jamie Siminoff say is the mission for Ring? What is the value proposition for the firm? How important is branding in this industry, in your… Read more »
Quibi Is Jeffrey Katzenberg’s $1.7 Billion Gamble
Description: Jeffrey Katzenberg has nearly 50 years of entertainment experience and a massive war chest. Neither of those things guarantee success for his new mobile video service. Source: INC.com Date: Apr 03, 2020 Link: https://www.inc.com/matt-haber/quibi-mobile-video-jeffrey-katzenberg-startup.html?utm_source=incthismorning Questions for discussion: Do you think the business model will work? How would you improve chances for success? Who will… Read more »
Watch Tesla Design Ventilators Using Mostly Model 3 Parts
Description: Tesla posted a video to its YouTube channel that shows Tesla engineers working on designing ventilators out of mainly Tesla Model 3 parts. It’s pretty amazing to see how many existing Tesla parts can be repurposed into assembling a ventilator. Source: InsideEVS.com Date: Apr 05, 2020 Link: https://insideevs.com/news/408057/tesla-making-ventilators-from-model-3-parts/ Questions for discussion: How does the publicity from this… Read more »
New services pop up to meet demand as telehealth market booms
Description: The use of video conferencing services like Zoom (ZM) and Skype (MSFT) has seen a boom as more look for easier ways to work and communicate remotely. Linguistics tech company Jeenie is looking to offer that same solution for those needing interpretation services. Source: Yahoo.Finance.com – video report Date: Mar 30, 2020 Link: https://finance.yahoo.com/news/new-services-pop-up-to-meet-demand-as-telehealth-market-booms-122147300.html… Read more »
‘It’s critical’: Shuttered fitness studios move online to stay afloat in era of COVID-19
Description: Wave of digital workout options flood the market in wake of COVID-19 closures Source: CBC.ca Date: Apr 03, 2020 Link: https://www.cbc.ca/news/business/it-s-critical-shuttered-fitness-studios-move-online-to-stay-afloat-in-era-of-covid-19-1.5521491 Questions for discussion: How have these businesses responded to the challenges they face related to Covid -19 closures? How can they maintain relationships with customers during this period of uncertainty? What would you… Read more »
COVID-19 Will Turbocharge Legal Industry Transformation
Description: The 2019 novel coronavirus (COVID-19) is attacking the health, financial welfare, social order and political stability of nations across the globe. At a time when millions are fighting to survive illness, financial hardship, political upheaval, and other existential threats, it is difficult to look beyond the moment. The scourge of COVID-19 will pass. When, at what… Read more »
How coronavirus could permanently change the movie industry
Description: The COVID-19 coronavirus outbreak has sparked a dramatic first for the movie industry: movies are being made available at home the same time they’re available in theaters. Source: CNBC.com – video report Date: Mar 20, 2020 Link: https://www.cnbc.com/2020/03/20/how-coronavirus-could-permanently-change-the-movie-industry.html Questions for discussion: How is the movie industry adjusting to the behavioral changes taking place as a result… Read more »
How the TV Industry May Be Affected by the Coronavirus
Description: With the ever-changing situation surrounding the coronavirus outbreak, it is unclear how long the pandemic will last and what its effect on the economy—and therefore the TV industry—will be. Source: eMarketer.com Date: Mar 23, 2020 Link: https://www.emarketer.com/content/how-the-coronavirus-could-affect-the-tv-industry Questions for discussion: What does the report say about how the TV industry might be affected by… Read more »
Applied Marketing, 2e
Canadian Edition
