Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: The COVID-19 coronavirus outbreak has sparked a dramatic first for the movie industry: movies are being made available at home the same time they’re available in theaters.

Source: – video report

Date: Mar 20, 2020


Questions for discussion:

  • How is the movie industry adjusting to the behavioral changes taking place as a result of the coronavirus?
  • How do you envision the landscape in a few years from now after the coronavirus scare has faded?