Jamie Siminoff Didn’t Let His ‘Shark Tank’ Failure Stop Him From Building a Billion-Dollar Business With a Big Mission

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Here’s why he thinks success is a little bit like playing the lottery.

Source: Entrepreneur.com – video report

Date: Apr 09, 2020

Link: https://www.entrepreneur.com/video/345406

Questions for discussion:

  • What does Jamie Siminoff say is the mission for Ring?
  • What is the value proposition for the firm?
  • How important is branding in this industry, in your opinion?