Description: Why Americans hate shopping for cars at dealerships.
Source: CNBC.com – video report
Date: Sep 02, 2020
Link: https://www.cnbc.com/video/2020/09/03/why-americans-hate-car-shopping-at-dealerships-.html
Questions for discussion:
- What does the report say about the attitude consumers have towards buying cars?
- Why do you suppose this is the case?
- How can dealers mitigate the negative attitudes held by consumers?
- Are current strategies working?
- What else would you recommend?