Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Retail Marketing.

Description: Why Americans hate shopping for cars at dealerships.

Source: – video report

Date: Sep 02, 2020


Questions for discussion:

  • What does the report say about the attitude consumers have towards buying cars?
  • Why do you suppose this is the case?
  • How can dealers mitigate the negative attitudes held by consumers?
  • Are current strategies working?
  • What else would you recommend?