Description: History of Volkswagen up to the present. Source: eMarketer.com – video report Date: Sep 20, 2019 Link: https://www.cnbc.com/video/2019/09/19/the-rise-of-volkswagen-and-its-big-bet-on-electric-vehicles.html Questions for discussion: What marketing advantage does VW have over competitors? How should management deal with the global introduction of electric vehicles?
Posts Categorized: Innovation
Altice CEO Is Shaking Up Cell Phone Market: $20 a Month Plan
Description: Altice Mobile, which will use the ATT and Sprint’s wireless networks, is offering customers an incredibly low-priced cell phone plan of $20 a month for subscribers. It’s still a good deal at $30 for non-subscribers. Source: Fortune.com – video report Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/altice-ceo-is-shaking-up-cell-phone-market-20-a-month-plan/ Questions for discussion: What is the marketing thinking… Read more »
SPOS #687 – The Trillion Dollar Shift With Marga Hoek
Description: Here it is: Six Pixels of Separation – Episode #687 – Host: Mitch Joel. Marga Hoek wants to change the world… for the better. She believes that business for good is good business. As an international strategist on sustainable business and capital, Marga is internationally recognized as a seasoned business leader, professional speaker and writer. She recently published The… Read more »
Stock It and They Will Come: The Inside Psychology of Specialty Grocery Stores
Description: A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy Source: Entrepreneur.com Date: Sep 06, 2019 Link: https://www.entrepreneur.com/article/338699 Questions for discussion: What is the basis for the advice provided to retailers in this report? Do you believe this line of thinking applies to other aspects of marketing?
Nordstrom Tests Accepting Online Returns Bought From Rivals
Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers. Source: Fortune.com Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/nordstrom-tests-accepting-online-returns-from-rivals-such-as-macys/ Questions for discussion: Is this a good idea? What is the benefit to customers and to Nordstrom? Would an “any-brand”… Read more »
Mobile payments have barely caught on in the US, despite the rise of smartphones
Description: Despite growing smartphone dependence, most Americans still aren’t using the devices to pay for things. In other countries, it’s a different story. Source: CNBC.com Date: Aug 29, 2019 Link: https://www.cnbc.com/2019/08/29/why-mobile-payments-have-barely-caught-on-in-the-us.html Questions for discussion: Why has adoption of mobile payment technology lagged in the U.S. and exploded in some other countries? How can firms, like… Read more »
15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes
Description: The “chicken sandwich wars” with Chick-fil-A captivated the internet and drove record sales. Then they became a logistical headache. Source: NYTimes.com Date: Aug 29, 2019 Link: https://www.nytimes.com/2019/08/29/business/popeyes-chicken-sandwich-shortage.html Questions for discussion: What does the report say what happened? Was this a “problem”? Do you think it was planned? What should the firm do about the… Read more »
Chicken sandwich wars: Popeyes and Chick-fil-A feud on Twitter in bid to boost sales
Description: Popeyes, which is owned by Restaurant Brands International, brought a chicken sandwich to its national menu for the first time last week. With pickles and a buttered bun, it looks a lot like a Chick-fil-A sandwich. Source: CNBC.com Date: Aug 22, 2019 Link: https://www.cnbc.com/2019/08/22/chicken-sandwich-wars-popeyes-and-chick-fil-a-feud-on-twitter-in-bid-to-boost-sales.html Questions for discussion: Do you think communication effort using social media can influence… Read more »
Apple, Disney and other media giants are ready for battle against Netflix…
Description: Netflix, Hulu, Amazon Prime Video and others are about to come head-to-head with the likes of Disney Plus, Apple TV Plus, HBO Max and CNBC’s parent company, NBCUniversal. It’s been dubbed the streaming wars. In 2017, 61% of adults 18 to 29 said they primarily watch TV through a streaming service, compared to just… Read more »
Battle of the Bubbles
Description: The early darling of fizzy water is losing ground to big soda, and shareholders are questioning its management. Source: Bloomberg.com Date: Aug 22, 2019 Link: https://www.bloomberg.com/features/2019-lacroix-sparkling-water-wars/?srnd=businessweek-v2 Questions for discussion: Summarize the reasons for growth in this sector in terms of changing consumer behaviors. Explain the positioning of the brands mentioned in this report.
Applied Marketing, 2e
Canadian Edition
