Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Supply Chain.

Description: While some wine drinkers are still stuck on the screw top versus cork debate, others have moved on and are unapologetically drinking Cabernet and Riesling out of cans. Turns out, convenience and size are both selling points for oenophiles, and as crazy as it sounds, canned wine actually tastes pretty good these days too.

Source: – video report

Date: Sep 05, 2020


Questions for discussion:

  • Are you surprised to learn that canned wine sales are growing in popularity?
  • What does the report suggest is the reason for this change in behavior?