Description: With the ever-changing situation surrounding the coronavirus outbreak, it is unclear how long the pandemic will last and what its effect on the economy—and therefore the TV industry—will be.
Source: eMarketer.com
Date: Mar 23, 2020
Link: https://www.emarketer.com/content/how-the-coronavirus-could-affect-the-tv-industry
Questions for discussion:
- What does the report say about how the TV industry might be affected by the Coronavirus?
- Can marketers improve the situation where there are threats?