Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC).

Description: With the ever-changing situation surrounding the coronavirus outbreak, it is unclear how long the pandemic will last and what its effect on the economy—and therefore the TV industry—will be.


Date: Mar 23, 2020


Questions for discussion:

  • What does the report say about how the TV industry might be affected by the Coronavirus?
  • Can marketers improve the situation where there are threats?