Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: Jeffrey Katzenberg has nearly 50 years of entertainment experience and a massive war chest. Neither of those things guarantee success for his new mobile video service.


Date: Apr 03, 2020


Questions for discussion:

  • Do you think the business model will work?
  • How would you improve chances for success?
  • Who will be the primary target audiences, in your opinion?
  • Do you think this business presents a good investment?