Description: Melanie Deziel is the founder of StoryFuel and a keynote speaker on the topics of native advertising and branded content. She’s taught professionals around the globe to brainstorm better, think like journalists and tell better brand stories. Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won… Read more »
Posts Categorized: Innovation
Self-Checkout Is Changing the Retail Landscape
Description: The upsurge of self-checkout and unmanned stores like Amazon Go is freeing consumers from one of the things they detest most: long checkout lines. Source: eMarketer.com Date: Mar 16, 2020 Link: https://www.emarketer.com/content/self-checkout-is-changing-the-retail-landscape?ecid=NL1001 Questions for discussion: What does the report say about how retailers and their customers are adapting to self-checkout? What do you think… Read more »
Regeneron Surges After Identifying Coronavirus Antibodies
Description: Regeneron said it could produce ‘hundreds of thousands’ of does per month by the end of the summer if trials of its cocktail coronavirus treatment prove successful. Source: TheStreet.com Date: Mar 17, 2020 Link: https://www.thestreet.com/investing/regeneron-surges-after-identifying-coronavirus-antibodies Questions for discussion: What does the report say about the pharmaceutical effort to stop the spread of the Coronavirus?… Read more »
Stitch Fix shares are tanking as Wall Street fears core business could be reaching ‘saturation point’
Description: Stitch Fix shares are cratering as Wall Street questions the longevity of a business that ships customers clothes on a fixed basis, using data science to curate outfits they might like. Source: CNBC.com – video report Date: Mar 10, 2020 Link: https://www.cnbc.com/2020/03/10/stitch-fix-shares-are-tanking-biz-could-be-near-saturation-point.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is the firm in trouble? Is the business model… Read more »
Two futurists predict a decade of powerful innovations: “Faster and better, and cheaper than anyone can imagine.”
Description: Peter Diamandis and Steven Kotler make their case in a new book “The Future Is Faster Than You Think.” Source: Fortune.com – video report Date: Mar 6, 2020 Link: https://fortune.com/videos/watch/964fb3ae-5def-4d56-8e8c-56edbbb4de90?activePlaylistName=On%20Leading Questions for discussion: What are the highlights presented in this video report? What does the message suggest about innovation and business development?
Netflix and Disney+ prepare to do battle in Europe
Description: Love or hate the term, the “streaming wars” are here to stay—and will soon be unfolding around the globe. Source: Fortune.com Date: Feb 26, 2020 Link: https://fortune.com/2020/02/26/netflix-disney-plus-europe-streaming-wars/ Questions for discussion: What are the two firms planning to do? Which do you think will win the battle in the European marketplace? What would you advise each… Read more »
SPOS #711 – Pauline Brown on Aesthetic Intelligence (The Other AI)
Description: Here it is: Six Pixels of Separation – Episode #711 – Host: Mitch Joel. There’s nothing harder than getting up onstage to speak in front of a room full of CEOs that run the world’s largest associations following one of the most successful business people from the luxury goods space. I felt like a bum… Read more »
How to make sense of the latest tech surge
Description: In 2018 a new word entered Silicon Valley’s lexicon: the “techlash”, or the risk of a consumer and regulatory revolt against big tech. Today that threat seems empty. Even as regulators discuss new rules and activists fret about the right to privacy, the shares of the five biggest American tech firms have been on a… Read more »
How Create Music Group Became Inc.’s No. 1 California Company: Proof You Can Profit From YouTube
Description: By the mid-2010s, big-name artists like Taylor Swift and Paul McCartney were railing against YouTube: The site was home to loads of unauthorized uploads of their songs, and even the authorized versions paid paltry royalty sums. It was an even harder battle to fight for the much less famous–and less lawyered-up–musicians in the industry. So, a… Read more »
Tim Hortons rolls back Roll Up the Rim prize pool as it makes sweeping changes to contest in digital shift
Description: Paper-cup version to last for only two weeks of month-long program, value of prizes has been cut by more than half Source: FinancialPost.com Date: Feb 19, 2020 Link: https://business.financialpost.com/news/retail-marketing/tim-hortons-rolls-back-roll-up-the-rim-prize-pool-as-it-makes-sweeping-changes-to-contest-in-digital-shift Questions for discussion: What are the changes to the contest and why has Tim Hortons made these decisions? Do you think the data collected will… Read more »
Applied Marketing, 2e
Canadian Edition
