Posted by & filed under Global Marketing, Innovation, Product Brands and Branding, Supply Chain.

Description: Tesla posted a video to its YouTube channel that shows Tesla engineers working on designing ventilators out of mainly Tesla Model 3 parts. It’s pretty amazing to see how many existing Tesla parts can be repurposed into assembling a ventilator.


Date: Apr 05, 2020


Questions for discussion:

  • How does the publicity from this article and video enhance the Tesla brand and public relations?
  • What does it say about Tesla management?
  • What does this article say about the flexibility of engineers to solve manufacturing problems?