Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Services Marketing.

Description: The 2019 novel coronavirus (COVID-19) is attacking the health, financial welfare, social order and political stability of nations across the globe. At a time when millions are fighting to survive illness, financial hardship, political upheaval, and other existential threats, it is difficult to look beyond the moment. The scourge of COVID-19 will pass. When, at what cost, and what its lasting impact will be are open questions.


Date: Mar 24, 2020


Questions for discussion:

  • What does the article say about how business practices will change after Coronavirus passes?
  • Why will some business environments resist the move towards radical changes?
  • Do you agree with the assessments and predictions?