Description: No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in… Read more »
Posts Categorized: Innovation
The Second City comedy theatre company for sale, includes Toronto location
Description: Chicago-based company also has deep roots in Canadian comedy scene Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/second-city-sale-1.5753357 Questions for discussion: What would you do with this iconic brand going forward? How could online distribution contribute to growth and development of talent? If you could hire a spokesperson to be the… Read more »
Fourth-generation movie theater operator says chain is months from bankruptcy
Description: B&B Theatres, the sixth-largest cinema chain in the U.S., has been operating for nearly 100 years. Its owners now say it is months away from filing for bankruptcy protection. Source: CNBC.com Date: Oct 09, 2020 Link: https://www.cnbc.com/2020/10/09/movie-theater-operator-bb-theatres-says-its-months-from-bankruptcy.html Questions for discussion: Are there any solutions to this situation? What can management do to prolong operations… Read more »
The Road to Greener Concrete Is Paved With Clay
Description: Among the myriad steps needed to clean up construction, a cement made with heated clay stands out. Source: Bloomberg.com Date: Oct 01, 2020 Link: https://www.bloomberg.com/news/features/2020-10-01/lc3-clay-cuts-cement-industry-co2-emissions Questions for discussion: What does the report say about the cement production process and its contribution to CO2 pollution? How can producers reduce their pollution from production and what is… Read more »
Coca-Cola will enter U.S. hard seltzer market in first half of 2021, CEO says
Description: Coca-Cola aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday. Source: CNBC.com – video report Date: Sep 21, 2020 Link: https://www.cnbc.com/2020/09/21/coca-cola-will-enter-us-hard-seltzer-market-in-first-half-of-2021-ceo.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Do you think Coca-Cola is making the right decision? Are there any synergies between the existing brands and… Read more »
Free Shipping, Drones, and Click and Collect, Oh My!
Description: eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click… Read more »
Jonah Berger On Being A Catalyst For Change – This Week’s Six Pixels of Separation Podcast
Description: Any day is a happy day when Jonah Berger publishes a new book. And here we are. The bestselling author of Contagious and Invisible Influence is back with The Catalyst – How To Change Anyone’s Mind, and I hope you are as happy as I am. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned… Read more »
Singapore to Pay Citizens for Keeping Healthy With Apple Watch
Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app. Source: Bloomberg.com – video report Date: Sep 15, 2020 Link: https://www.bloomberg.com/news/articles/2020-09-16/singapore-to-pay-citizens-for-keeping-healthy-with-apple-watch?srnd=premium-canada Questions for discussion: Describe the partnership plan between Apple, government,… Read more »
How a husband-and-wife startup are trying to save mom-and-pop restaurants from pandemic oblivion
Description: Sociavore is a one-stop, custom website building tool that helps restaurants create a consumer-friendly online presence Source: FinancialPost.com Date: Sep 11, 2020 Link: https://financialpost.com/entrepreneur/small-business/how-a-husband-and-wife-startup-are-trying-to-save-mom-and-pop-restaurants-from-pandemic-oblivion/wcm/1ce8a29f-cb05-488a-9459-4f7316968e23/ Questions for discussion: Why has this service been so successful? How can the model be transferred to other businesses facing the same issues? How would you market these services to… Read more »
Telemedicine
Description: When the coronavirus hit, medical practitioners started ramping up their virtual offerings – notably appointments via videoconferencing apps such as FaceTime and Zoom – as a way to continue caring for patients and keep their businesses alive. Source: Bloomberg.com Date: Sep 12, 2020 Link: https://www.bloomberg.com/quicktake/telemedicine?srnd=businessweek-v2 Questions for discussion: What does the report say about… Read more »
Applied Marketing, 2e
Canadian Edition
