Roku CEO Anthony Wood

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Roku CEO Anthony Wood talks about Roku’s business model, streaming technology and it’s relationship with content providers like Disney. Source: CNBC.com – video report Date: Feb 15, 2020 Link: https://www.cnbc.com/video/2020/02/14/watch-cnbcs-full-interview-with-roku-ceo-anthony-wood.html Questions for discussion: Summarize the key points made by Anthony Wood favouring the growth of streaming and Roku in particular. How is Roku complementing… Read more »

Board Games From the ’80s Are Rebooted for Generation X

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Updated favorites are sweet nostalgia for parents—and they just might separate today’s teens from their smartphones. Source: Bloomberg.com Date: Feb 21, 2020 Link: https://www.bloomberg.com/news/articles/2020-02-21/board-games-from-the-80s-are-rebooted-for-generation-x?srnd=premium Questions for discussion: Do you think this strategy of rejuvenating older board games and hobbies will succeed? What favors trying? How is Kickstarter helping this industry?

Amazon Maintains Convincing Lead in US Smart Speaker Market

Posted by & filed under Consumer/Buyer Behavior, Innovation, Market Segmentation, Pricing, Product Brands and Branding.

Description: Amazon, which already holds a dominant position in the US smart speaker market, will continue to maintain this leadership through 2021, with approximately 70% of total US smart speaker users expected to use an Amazon Echo device, according to our latest estimates. Source: eMarketer.com Date: Feb 10, 2020 Link: https://www.emarketer.com/content/amazon-maintains-convincing-lead-in-us-smart-speaker-market?ecid=NL1001 Questions for discussion: Why… Read more »

‘Dean of valuation’ says Tesla would need VW-like sales and Apple-like margins to justify stock

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Metrics/Analytics, Pricing, Product Brands and Branding.

Description: Tesla has a long way to go before it justifies its current stock price, New York University finance professor Aswath Damodaran told CNBC on Thursday. Source: CNBC.com – video report Date: Feb 13, 2020 Link: https://www.cnbc.com/2020/02/13/damodaran-tesla-needs-vw-like-sales-apple-like-margins-to-justify-stock.html Questions for discussion: Explain what Aswath Damodaran means when he says Tesla would need VW-like sales and Apple-like margins to… Read more »

Why Big Tech Is Getting Into Finance

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Why Big Tech Is Getting Into Finance Source: MarketWatch.com – video report Date: Feb 06, 2020 Link: https://www.marketwatch.com/video/why-big-tech-is-getting-into-finance/9260A791-661F-4E53-9111-5E88B7CC6494.html Questions for discussion: How can marketers make use of personal financial information such as payments? Do you think consumers will reject the relationship proposed by tech firms? How should marketers at tech firms like Google present… Read more »

Disruption 2020: An Interview With Clayton M. Christensen

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Services Marketing.

Description: With technology and capital rapidly increasing the pace of innovation, Christensen’s thinking is more relevant today than ever. What do we know now about the power of disruption and where it’s taking us? Source: SloanReview.mit.edu Date: Feb 04, 2020 Link: https://sloanreview.mit.edu/article/an-interview-with-clayton-m-christensen/?utm_source=El1&utm_medium=pr&utm_campaign=Chris0220 Questions for discussion: What are the important lessons directed at managers, marketers and investors? Which… Read more »

Top marketers pledge to take women’s sport to the ‘next level’

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy.

Description: The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport. Source: MarketingWeek.com Date: Jan 17, 2020 Link: https://www.marketingweek.com/marketers-support-womens-sport/ Questions for discussion: What are the challenges facing marketers as they attempt to boost women’s sports? What would you suggest to… Read more »

Apple’s new connected gyms program gives you benefits for working out with Apple Watch

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Apple on Thursday announced its new “Apple Watch Connected” gym initiative, a new series of partnerships with fitness facilities that makes it easier for people who own Apple Watches to track workouts, buy stuff and earn rewards for working out. Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/2020/01/23/apple-watch-connected-gyms-announced-in-us.html Questions for discussion: What… Read more »

Porsche logs record global sales ahead of 2020 Tesla showdown

Posted by & filed under Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: German high-performance car manufacturer Porsche has revealed that 2019 was a record year for global sales. Source: CNBC.com – video report Date: Jan 09, 2020 Link: https://www.cnbc.com/2020/01/13/porsche-logs-record-global-sales-ahead-of-2020-tesla-showdown.html Questions for discussion: What does the report say about the changing competition between auto brands and products? How would you position Tesla in a perceptual map?

A Majority of US Podcast Listeners Tune In Regularly

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy.

Description: The September 2019 survey found that nearly one-third of US podcast listeners tune in daily, and a similar figure listens weekly. But the study also found a difference in purchasing patterns between the two groups. Thirty percent of daily listeners ages 13 and older said they had purchased an item after hearing a sponsored… Read more »