Description: Toast, a start-up that sells software to help restaurants with online ordering, has had a rollercoaster of a year managing through the pandemic. Of late, business has been booming, Source: CNBC.com – video report Date: Nov 24, 2020 Link: https://www.cnbc.com/2020/11/23/restaurant-tech-start-up-toast-worth-8-billion-in-employee-share-sale.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain the changing environment facing the firm. Do you think it can sustain… Read more »
Posts Categorized: Innovation
SPOS #749 – Lee LeFever On Building A Lifestyle Business
Description: Here it is: Six Pixels of Separation – Episode #749 – Host: Mitch Joel. In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS – the way in which someone would subscribe to a… Read more »
Target and Walmart prove the pandemic e-commerce surge won’t reverse
Description: Walmart and Target both reported stellar third-quarter earnings this week, sending their shares soaring. And once again, the biggest headline for both was e-commerce. Walmart (WMT) said its online sales rose 79% in the quarter. Target (TGT) said its online sales rose 155%. Source: Yahoo.Finance.com – video report Date: Nov 20, 2020 Link: https://ca.finance.yahoo.com/news/target-and-walmart-prove-the-pandemic-ecommerce-surge-wont-reverse-133454888.html Questions for discussion:… Read more »
The 3 Rules Every Mobile App Creator Should Follow
Description: Prerna Gupta built viral app AutoRap. She hopes to repeat the music app’s success with her newest project, a TV platform called Hooked Source: INC.com – podcast Date: Nov 12, 2020 Link: https://www.inc.com/alexa-von-tobel/prerna-gupta-tv-platform-hooked.html Questions for discussion: What does Prerna Gupta have to say to marketers? What do you think about her latest platform and… Read more »
Canopy Growth launches new CBD drinks in Canada, U.S. challenges loom
Description: Canopy Growth (WEED.TO)(CGC) has launched CBD-based drinks aimed at pushing beverage-based pot beyond occasions where it’s socially appropriate to get high. While the Canadian pot giant continues to expand its infused drinks lineup at home, challenges lay ahead as the company looks toward the American market. Source: Yahoo.Finance.com Date: Nov 05, 2020 Link: https://ca.finance.yahoo.com/news/canopy-growth-launches-new-cbd-drinks-in-canada-us-challenges-loom-112046506.html… Read more »
Coronavirus Spurs Brand Innovation
Description: As miserable and devastating as coronavirus is, there is exceptional creativity happening around us. When we finally arrive at the other side of a national vaccine, we will see a changed brand-business world of remarkable new ideas. What is amazing is that some of this innovation is already underway. Source: Forbes.com Date: Oct 26,… Read more »
The Resurgence of Branded Recipes for Home Cooks
Description: As consumers return to their kitchens and lean on reliable brands during an uncertain year, we revisit the great American marketing tactic: the branded recipe Source: AMA.org Date: Oct 09, 2020 Link: https://www.ama.org/marketing-news/a-tablespoon-of-trademark/ Questions for discussion: How does the marketing aimed at “cook-at-home” of yesterday compare to the strategies being used today? What are… Read more »
This helmet has its own air filtration system
Description: Coronavirus has brought on a wave of new wearable technology. This helmet can help protect you from contaminated air. Source: Yahoo.Finance.com – video report Date: Oct 22, 2020 Link: https://ca.finance.yahoo.com/video/helmet-own-air-filtration-system-143553314.html Questions for discussion: Where could this product find successful application? Would you suggest the firm market it to consumers or firms that would make… Read more »
Tim Hortons to test deposit program for returnable coffee cups and packaging
Description: TORONTO — Tim Hortons has signed a deal with TerraCycle’s Loop program to test an option that would allow customers to pay a deposit and receive their order in reusable, returnable cups and food packaging. Source: Yahoo.Finance.com Date: Oct 21, 2020 Link: https://ca.finance.yahoo.com/news/tim-hortons-test-deposit-program-110451507.html Questions for discussion: Do you think this program will increase brand… Read more »
This company says it can make top-shelf whiskey in just a few day
Description: Bespoken Spirits says it is using science to produce better whiskeys. Now, it has several million dollars to prove it can.The Menlo Park, California-based startup, which uses a proprietary technology to rapidly produce custom whiskey, announced on Tuesday that it received $2.6 million in seed funding from semiconductor mogul T. J. Rodgers and baseball… Read more »
Applied Marketing, 2e
Canadian Edition
