Description: Since 2019, Spotify has spent hundreds of millions of dollars investing in podcasts. Now it needs to show investors that bet will pay off. Source: CNBC.com – video report Date: Dec 19, 2020 Link: https://www.cnbc.com/2020/12/19/how-spotify-plans-to-make-money-from-podcasts.html Questions for discussion: Summarize how the podcasts will be handled as a revenue generator. Do you think this program makes sense… Read more »
Posts Categorized: Innovation
Tesla’s Musk claims ‘during dark days of Model 3’ he sought an Apple buyout
Description: Elon Musk on Tuesday wasn’t about to let Apple Inc, suck up all the oxygen on Wall Street, on the back of reports that the iPhone maker was again considering rolling out an electric vehicle of its own by 2024. Source: MarketWatch.com Date: Dec 22, 2020 Link: https://www.marketwatch.com/story/teslas-musk-claims-during-dark-days-of-model-3-he-sought-an-apple-buyout-11608675875 Questions for discussion: Would a merger… Read more »
The Year on TikTok: Top 100
Description: Celebrating the community and videos that brought joy across America in 2020 Source: TikTok.com Date: Dec 02, 2020 Link: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100 Questions for discussion: Based on a review of the top videos, how would you describe the firm and the target audience? How would you use the site to promote an idea or cause you… Read more »
The car as your cellphone: How BlackBerry’s deal with Amazon could transform your ‘in-vehicle experiences’
Description: Analysts say it’s a new frontier in the auto industry and could be a game changer for the Waterloo-based maker Source: FinancialPost.com Date: Dec 10, 2020 Link: https://financialpost.com/technology/the-car-as-your-cellphone-how-blackberrys-deal-with-amazon-could-transform-your-in-vehicle-experiences Questions for discussion: Summarize the key marketing related items presented in this report. How can marketers make use of some of these? How do you think… Read more »
Twitch and TikTok Help Breakthrough Artists to Bypass Big Music
Description: With concert venues closed, musical careers must be forged on streaming platforms instead. It’s been an awful year for the majority of artists who make most of their income from gigs and touring. Yet a small but growing number are harnessing the latest tech to break through on Spotify, YouTube and TikTok. Source: Bloomberg.com… Read more »
Tired Of The Social Media Rat Race, Journalists Move To Writing Substack Newsletters
Description: As a tech journalist for the website The Verge, Casey Newton established himself as something of a Silicon Valley institution. Known for a mix of original reporting and gimlet-eyed analysis, his writing has become essential reading for those who want to better understand the industry. Source: NPR.org Date: Dec 02, 2020 Link: https://www.npr.org/2020/12/02/941020719/tired-of-the-social-media-rat-race-journalists-move-to-writing-substack-newslett Questions for… Read more »
US telemedicine users will surpass 40 million this year
Description: This year, 41.7 million adults in the US will use telemedicine, representing 98.8% growth from a year prior, according to our latest estimates. Source: eMarketer.com Date: Nov 30, 2020 Link: https://www.emarketer.com/content/us-telemedicine-users-will-surpass-40-million-this-year?ecid=NL1001 Questions for discussion: What does the report say about the growth of telemedicine usage? How can this approach to medical service be better… Read more »
Zoom investors are looking to a post-pandemic 2021 even with current growth at over 300%
Description: Zoom is poised to show another monster quarter when it reports results on Monday, with sales growth expected to top 300% for a second straight period. Source: CNBC.com – video report Date: Nov 29, 2020 Link: https://www.cnbc.com/2020/11/29/zoom-investors-look-to-post-pandemic-2021-even-with-big-q3-expected.html Questions for discussion: Explain the relationship of Zoom stock price to news releases about Covid-19 vaccines. What does… Read more »
With Less Money In Its Red Kettles, The Salvation Army Rallies To Save The Holidays
Description: The Salvation Army’s bell ringers, a longtime fixture outside malls and stores around the U.S., are a staple holiday tradition. But this year, with the coronavirus pandemic raging and many stores closed, people won’t be hearing as many of those bells ringing. Source: NPR.org Date: Nov 24, 2020 Link: https://www.npr.org/2020/11/24/938095233/with-less-money-in-its-red-kettles-the-salvation-army-rallies-to-save-the-holida Questions for discussion: Summarize… Read more »
How Kellogg’s is keeping up with accelerated demand
Description: The food and beverage category is seeing the biggest gains in retail ecommerce sales growth this year as more consumers have gotten comfortable shopping online amid the pandemic. Over the past few months, Kellogg’s has also experienced this digital growth and implemented ongoing efforts to adapt to the rapidly changing retail environment. Source: eMarkerter.com Date: Nov… Read more »
Applied Marketing, 2e
Canadian Edition
