Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing, Retail Marketing, Services Marketing.

Description: Wave of digital workout options flood the market in wake of COVID-19 closures


Date: Apr 03, 2020


Questions for discussion:

  • How have these businesses responded to the challenges they face related to Covid -19 closures?
  • How can they maintain relationships with customers during this period of uncertainty?
  • What would you recommend, from a marketing point of view, to convince clients that their studios and equipment will be “safe” environments, once the crisis period has subsided?