Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing, Retail Marketing, Services Marketing.

Description: Wave of digital workout options flood the market in wake of COVID-19 closures

Source: CBC.ca

Date: Apr 03, 2020

Link: https://www.cbc.ca/news/business/it-s-critical-shuttered-fitness-studios-move-online-to-stay-afloat-in-era-of-covid-19-1.5521491

Questions for discussion:

  • How have these businesses responded to the challenges they face related to Covid -19 closures?
  • How can they maintain relationships with customers during this period of uncertainty?
  • What would you recommend, from a marketing point of view, to convince clients that their studios and equipment will be “safe” environments, once the crisis period has subsided?