Description: While some wine drinkers are still stuck on the screw top versus cork debate, others have moved on and are unapologetically drinking Cabernet and Riesling out of cans. Turns out, convenience and size are both selling points for oenophiles, and as crazy as it sounds, canned wine actually tastes pretty good these days too. Source:… Read more »
Posts Categorized: Consumer/Buyer Behavior
These restaurant chains are unveiling new designs inspired by the pandemic
Description: The coronavirus pandemic is spurring on a growing number of restaurant chains to build restaurants with new bells and whistles focused on convenience and safety. Source: CNBC.com Date: Sep 04, 2020 Link: https://www.cnbc.com/2020/09/05/restaurant-chains-are-unveiling-new-designs-inspired-by-the-pandemic.html Questions for discussion: How have these restaurant chains responded to the coronavirus pandemic? Do you think these are good decisions? What else would… Read more »
Mark Cuban Says 3M Fails to Stop Profiteers of Masks
Description: Billionaire Mark Cuban has been trying to do his part to help hospital workers get more protective equipment, working with a non-profit group and delving into the market himself to find gold-standard N95 respirator masks he could buy for medical personnel. Source: Bloomberg.com Date: Mar 28, 2020 Link: https://www.bloomberg.com/news/articles/2020-03-28/mark-cuban-aiding-mask-effort-says-3m-fails-to-stop-profiteers Questions for discussion: What is… Read more »
People are luring Instacart shoppers with big tips — and then changing them to zero
Description: New York (CNN Business)In late March, Instacart worker Annaliisa Arambula accepted a grocery order that came with a big tip: $55. The store was just down the street, everything the customer wanted was available, and the order seemed to go off without a hitch. Source: CNN.com Date: Apr 09, 2020 Link: https://www.cnn.com/2020/04/09/tech/instacart-shoppers-tip-baiting/index.html Questions for… Read more »
Jamie Siminoff Didn’t Let His ‘Shark Tank’ Failure Stop Him From Building a Billion-Dollar Business With a Big Mission
Description: Here’s why he thinks success is a little bit like playing the lottery. Source: Entrepreneur.com – video report Date: Apr 09, 2020 Link: https://www.entrepreneur.com/video/345406 Questions for discussion: What does Jamie Siminoff say is the mission for Ring? What is the value proposition for the firm? How important is branding in this industry, in your… Read more »
Canadian restaurant sector laid off 800,000 in March, with wave of permanent closures expected this month
Description: An industry survey also found that 10 per cent of Canada’s 98,000 establishments don’t plan to reopen after the COVID-19 crisis Source: FinancialPost.com Date: Apr 02, 2020 Link: https://business.financialpost.com/news/retail-marketing/canadian-restaurant-sector-laid-off-800000-in-march-with-wave-of-permanent-closures-expected-this-month?video_autoplay=true# Questions for discussion: What has happened to the restaurant and related food services businesses because of the Covid – 19 economic shut down? Do you… Read more »
Quibi Is Jeffrey Katzenberg’s $1.7 Billion Gamble
Description: Jeffrey Katzenberg has nearly 50 years of entertainment experience and a massive war chest. Neither of those things guarantee success for his new mobile video service. Source: INC.com Date: Apr 03, 2020 Link: https://www.inc.com/matt-haber/quibi-mobile-video-jeffrey-katzenberg-startup.html?utm_source=incthismorning Questions for discussion: Do you think the business model will work? How would you improve chances for success? Who will… Read more »
New services pop up to meet demand as telehealth market booms
Description: The use of video conferencing services like Zoom (ZM) and Skype (MSFT) has seen a boom as more look for easier ways to work and communicate remotely. Linguistics tech company Jeenie is looking to offer that same solution for those needing interpretation services. Source: Yahoo.Finance.com – video report Date: Mar 30, 2020 Link: https://finance.yahoo.com/news/new-services-pop-up-to-meet-demand-as-telehealth-market-booms-122147300.html… Read more »
‘It’s critical’: Shuttered fitness studios move online to stay afloat in era of COVID-19
Description: Wave of digital workout options flood the market in wake of COVID-19 closures Source: CBC.ca Date: Apr 03, 2020 Link: https://www.cbc.ca/news/business/it-s-critical-shuttered-fitness-studios-move-online-to-stay-afloat-in-era-of-covid-19-1.5521491 Questions for discussion: How have these businesses responded to the challenges they face related to Covid -19 closures? How can they maintain relationships with customers during this period of uncertainty? What would you… Read more »
COVID-19 Will Turbocharge Legal Industry Transformation
Description: The 2019 novel coronavirus (COVID-19) is attacking the health, financial welfare, social order and political stability of nations across the globe. At a time when millions are fighting to survive illness, financial hardship, political upheaval, and other existential threats, it is difficult to look beyond the moment. The scourge of COVID-19 will pass. When, at what… Read more »
Applied Marketing, 2e
Canadian Edition
