Description: There are key lessons for the rest of the world: impose harsh rules, fast, and make sure your message is clear. Source: Bloomberg.com Date: Mar 13, 2020 Link: https://www.bloomberg.com/news/features/2020-03-13/italy-s-coronavirus-nightmare-offers-a-preview-of-what-s-coming?srnd=premium-canada Questions for discussion: What does the report say about how the Coronavirus has affected business and consumer behavior in Italy? What do you think articles like… Read more »
Posts Categorized: Consumer/Buyer Behavior
Stitch Fix shares are tanking as Wall Street fears core business could be reaching ‘saturation point’
Description: Stitch Fix shares are cratering as Wall Street questions the longevity of a business that ships customers clothes on a fixed basis, using data science to curate outfits they might like. Source: CNBC.com – video report Date: Mar 10, 2020 Link: https://www.cnbc.com/2020/03/10/stitch-fix-shares-are-tanking-biz-could-be-near-saturation-point.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is the firm in trouble? Is the business model… Read more »
Why Ecommerce Adoption in Quebec Still Lags
Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province. Source: eMarketer.com Date: Mar 12, 2020 Link: https://www.emarketer.com/content/why-ecommerce-adoption-in-quebec-still-lags Questions for discussion: What does the report say about the French speaking Queber online behaviour? What are the… Read more »
Two futurists predict a decade of powerful innovations: “Faster and better, and cheaper than anyone can imagine.”
Description: Peter Diamandis and Steven Kotler make their case in a new book “The Future Is Faster Than You Think.” Source: Fortune.com – video report Date: Mar 6, 2020 Link: https://fortune.com/videos/watch/964fb3ae-5def-4d56-8e8c-56edbbb4de90?activePlaylistName=On%20Leading Questions for discussion: What are the highlights presented in this video report? What does the message suggest about innovation and business development?
There’s plenty of toilet paper in the US – so why are people hoarding it?
Description: The other day I went into Costco to buy some toilet paper. It came as a small shock when I couldn’t find a single roll. Source: Yahoo.Finance.com Date: Mar 11, 2020 Link: https://www.yahoo.com/news/theres-plenty-toilet-paper-us-122309255.html Questions for discussion: What does the report say about human behavior and consumer products? How should business people deal with this understanding?
Should Robots Have a Face?
Description: As automation comes to retail industries, companies are giving machines more humanlike features in order to make them liked, not feared. Source: NYTimes.com Date: Feb 26, 2020 Link: https://www.nytimes.com/2020/02/26/business/robots-retail-jobs.html Questions for discussion: How is automation changing retail environments and the customer experience? What do you think retailers should do to facilitate the intrusion of… Read more »
How the ‘boring’ Toyota Camry became the bestselling passenger car in America
Description: The Toyota Camry has a reputation, even within Toyota itself, for being a humdrum car. But gosh does it ever sell. The Camry was the top-selling passenger car in the United States in 2019, and is one of the bestselling vehicles of all time. Source: CNBC.com video report Date: March 8, 2019 Link: https://www.cnbc.com/2020/03/06/how-the-boring-toyota-camry-became-hugely-popular.html Questions for… Read more »
BMO tries to break biases towards women and money
Description: This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.. Source: Strategy.com – video report Date: Mar 6, 2020 Link: https://strategyonline.ca/2020/03/06/bmo-tries-to-break-biases-towards-women-and-money/ Questions for discussion: What does the BMO video suggest about women and their attitude toward financial knowledge? Who do you think the target audience is for the video?… Read more »
Netflix and Disney+ prepare to do battle in Europe
Description: Love or hate the term, the “streaming wars” are here to stay—and will soon be unfolding around the globe. Source: Fortune.com Date: Feb 26, 2020 Link: https://fortune.com/2020/02/26/netflix-disney-plus-europe-streaming-wars/ Questions for discussion: What are the two firms planning to do? Which do you think will win the battle in the European marketplace? What would you advise each… Read more »
The Role of Influencers in the Purchase Process
Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers’ role in the purchase process. Source: eMarketer.com – podcast Date: Feb 25, 2020 Link: https://www.emarketer.com/content/podcast-the-role-of-influencers-in-the-purchase-process?ecid=NL1001 Questions for discussion: What does the… Read more »
Applied Marketing, 2e
Canadian Edition
