Description: British Columbia’s wines are improbably being embraced by wine snobs around the world. But legal restrictions, and regional biases, are getting in the way at home. Source: NYTimes.com Date: Sep 19, 2020 Link: https://www.nytimes.com/2020/09/19/world/canada/british-columbia-wine-Okanagan-Valley.html Questions for discussion: What are the barriers preventing Canadian wineries from developing further? What can marketing do to help the… Read more »
Posts Categorized: Consumer/Buyer Behavior
The holiday shopping season could start on 10/10/2020 with retailers hopeful that consumers will turn out early
Description: Forget Thanksgiving Day. The start to the holiday shopping season could be October 10, or 10/10/2020, according to Keith Jelinek, managing director in the retail practice at global consultancy Berkeley Research Group. Source: MarketWatch.com Date: Sep 16, 2020 Link: https://www.marketwatch.com/story/the-holiday-shopping-season-could-start-on-10-10-2020-with-retailers-hopeful-that-consumers-will-turn-out-early-11600197849?mod=home-page Questions for discussion: What is the basis for these notions of an earlier start… Read more »
Singapore to Pay Citizens for Keeping Healthy With Apple Watch
Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app. Source: Bloomberg.com – video report Date: Sep 15, 2020 Link: https://www.bloomberg.com/news/articles/2020-09-16/singapore-to-pay-citizens-for-keeping-healthy-with-apple-watch?srnd=premium-canada Questions for discussion: Describe the partnership plan between Apple, government,… Read more »
Amazon is filled with fake reviews and it’s getting harder to spot them
Description: Since Amazon’s early days, reviews are the one big metric customers have relied on to determine the quality and authenticity of a product. Amazon’s listings often have hundreds or thousands of reviews, instead of the handful found on competing marketplaces. But many of those reviews can’t be trusted. Thousands of fake reviews have flooded Amazon, Walmart, eBay and others,… Read more »
Disney Wanted to Make a Splash in China With ‘Mulan.’ It Stumbled Instead.
Description: A political controversy over a filming location was a rare blunder for one of the world’s savviest companies in dealing with China. Source: NYTimes.com Date: Sep 12, 2020 Link: https://www.nytimes.com/2020/09/12/business/media/disney-mulan-china.html Questions for discussion: Why is there a problem? What could have been done to avoid the problem? How should marketers at Disney deal with… Read more »
There’s now even more evidence that restaurant dining sharply increases COVID spread
Description: Growing evidence indicates that proximity to other people is among the easiest ways for coronavirus to spread, especially indoors. A new report from the Centers for Disease Control (CDC) adds to the thesis and points to a very specific culprit: Restaurant dining. Source: Fortune.com Date: Sep 11, 2020 Link: https://fortune.com/2020/09/11/covid-restaurant-dining-cdc-report/ Questions for discussion: What does this research… Read more »
How a husband-and-wife startup are trying to save mom-and-pop restaurants from pandemic oblivion
Description: Sociavore is a one-stop, custom website building tool that helps restaurants create a consumer-friendly online presence Source: FinancialPost.com Date: Sep 11, 2020 Link: https://financialpost.com/entrepreneur/small-business/how-a-husband-and-wife-startup-are-trying-to-save-mom-and-pop-restaurants-from-pandemic-oblivion/wcm/1ce8a29f-cb05-488a-9459-4f7316968e23/ Questions for discussion: Why has this service been so successful? How can the model be transferred to other businesses facing the same issues? How would you market these services to… Read more »
How Etsy built a nearly $14 billion handmade empire
Description: If it’s handmade or over 20 years old, there’s a good chance you can find it on Etsy, the go-to online marketplace for handcrafted and vintage goods. Source: CNBC.com – video report Date: Sep 05, 2020 Link: https://www.cnbc.com/2020/09/05/how-etsy-built-a-handmade-empire.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: How would you describe Etsy’s business model? Summarize the evolution of the firm’s… Read more »
Telemedicine
Description: When the coronavirus hit, medical practitioners started ramping up their virtual offerings – notably appointments via videoconferencing apps such as FaceTime and Zoom – as a way to continue caring for patients and keep their businesses alive. Source: Bloomberg.com Date: Sep 12, 2020 Link: https://www.bloomberg.com/quicktake/telemedicine?srnd=businessweek-v2 Questions for discussion: What does the report say about… Read more »
Why Americans hate shopping for cars at dealerships.
Description: Why Americans hate shopping for cars at dealerships. Source: CNBC.com – video report Date: Sep 02, 2020 Link: https://www.cnbc.com/video/2020/09/03/why-americans-hate-car-shopping-at-dealerships-.html Questions for discussion: What does the report say about the attitude consumers have towards buying cars? Why do you suppose this is the case? How can dealers mitigate the negative attitudes held by consumers? Are… Read more »
Applied Marketing, 2e
Canadian Edition
