Description: The COVID-19 coronavirus outbreak has sparked a dramatic first for the movie industry: movies are being made available at home the same time they’re available in theaters. Source: CNBC.com – video report Date: Mar 20, 2020 Link: https://www.cnbc.com/2020/03/20/how-coronavirus-could-permanently-change-the-movie-industry.html Questions for discussion: How is the movie industry adjusting to the behavioral changes taking place as a result… Read more »
Posts Categorized: Consumer/Buyer Behavior
How the TV Industry May Be Affected by the Coronavirus
Description: With the ever-changing situation surrounding the coronavirus outbreak, it is unclear how long the pandemic will last and what its effect on the economy—and therefore the TV industry—will be. Source: eMarketer.com Date: Mar 23, 2020 Link: https://www.emarketer.com/content/how-the-coronavirus-could-affect-the-tv-industry Questions for discussion: What does the report say about how the TV industry might be affected by… Read more »
Melanie Deziel On How To Generate Unlimited Stories – This Week’s Six Pixels of Separation Podcast
Description: Melanie Deziel is the founder of StoryFuel and a keynote speaker on the topics of native advertising and branded content. She’s taught professionals around the globe to brainstorm better, think like journalists and tell better brand stories. Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won… Read more »
Why many passengers grounded by COVID-19 aren’t getting refunds for cancelled flights
Description: Airlines say they are doing what they can as the COVID-19 pandemic hurts business Source: CBC.ca Date: Mar 27, 2020 Link: https://www.cbc.ca/news/business/passengers-grounded-covid-19-air-canada-westjet-sunwing-1.5510105 Questions for discussion: Do you think the airlines are handling customer claims for refunds properly? What damage is likely to their brands and customer-relations images as a result of this publicity? Can… Read more »
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. Source: e-Marketer.com Date: Mar 17, 2020 Link:… Read more »
The World Catches a Dangerous Virus of the Mind
Description: The coronavirus is more than a health menace. It’s a wealth destroyer that the global economy will have to live with for many months to come. Source: Bloomberg.com Date: Feb 25, 2020 Link: https://www.bloomberg.com/news/articles/2020-02-28/the-world-catches-a-dangerous-virus-of-the-mind?srnd=businessweek-v2 Questions for discussion: What does the article say about what was known about the coronavirus a month ago and how people… Read more »
Self-Checkout Is Changing the Retail Landscape
Description: The upsurge of self-checkout and unmanned stores like Amazon Go is freeing consumers from one of the things they detest most: long checkout lines. Source: eMarketer.com Date: Mar 16, 2020 Link: https://www.emarketer.com/content/self-checkout-is-changing-the-retail-landscape?ecid=NL1001 Questions for discussion: What does the report say about how retailers and their customers are adapting to self-checkout? What do you think… Read more »
Get Up to Speed on the Marketing Flywheel
Description: The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, and it’s worked. Lately, however, companies are switching to a marketing flywheel. Why the shift? One word: customers. Source: Entrepreneur.com Date: Mar 16, 2020 Link: https://www.entrepreneur.com/article/347345?utm_source=newsletter&utm_medium=email Questions for discussion: What is… Read more »
‘We will not raise a single price,’ Loblaw CEO vows amid coronavirus pandemic
Description: While “it won’t be business as usual,” Loblaw chief executive Galen Weston urged Canadians not to worry about food shortages, price hikes or store closures amid the coronavirus outbreak. Source: YahooFinance.com Date: Mar 16, 2020 Link: https://ca.finance.yahoo.com/news/we-will-not-raise-a-single-price-loblaw-ceo-vows-amid-coronavirus-pandemic-120932146.html Questions for discussion: How is the firm’s response a good example of socially responsible and ethical behavior?… Read more »
Regeneron Surges After Identifying Coronavirus Antibodies
Description: Regeneron said it could produce ‘hundreds of thousands’ of does per month by the end of the summer if trials of its cocktail coronavirus treatment prove successful. Source: TheStreet.com Date: Mar 17, 2020 Link: https://www.thestreet.com/investing/regeneron-surges-after-identifying-coronavirus-antibodies Questions for discussion: What does the report say about the pharmaceutical effort to stop the spread of the Coronavirus?… Read more »
Applied Marketing, 2e
Canadian Edition
