Canadian restaurant sector laid off 800,000 in March, with wave of permanent closures expected this month

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: An industry survey also found that 10 per cent of Canada’s 98,000 establishments don’t plan to reopen after the COVID-19 crisis

Source: FinancialPost.com

Date: Apr 02, 2020

Link: https://business.financialpost.com/news/retail-marketing/canadian-restaurant-sector-laid-off-800000-in-march-with-wave-of-permanent-closures-expected-this-month?video_autoplay=true#

Questions for discussion:

  • What has happened to the restaurant and related food services businesses because of the Covid – 19 economic shut down?
  • Do you think that consumers will return to these businesses within a short period of time after social restrictions are lifted?
  • How can restaurant marketers encourage the return of their customers?